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Google Ads & Commerce

6 back-to-school shopping tricks every student should know Beach vibes and temporary wallpaper are trending for back-to-school season. Optimize your reach and frequency across campaigns with video campaign groups. Expanding AI transparency in ads Unlock deeper insights for YouTube brand campaigns. Elevate your campaign performance with June’s Demand Gen Drop. Cannes Lions 2026: Strengthen creative campaigns with new tools from YouTube Expanding financial advertiser verification across Europe Enhanced Local Services Ads for Home Listings bring homebuyers and local agents together. We’re bringing Walmart Connect to Display & Video 360. The latest AI news we announced in May 2026 YouTube earns industry's first MRC accreditation for short-form video. 5 ways Google Search can level up your thrift and vintage shopping Catch up on 12 major I/O 2026 moments Here's how AI is rebuilding the foundation of modern marketing. Google Display Ads has a new home in Demand Gen. Fuel your next wave of growth on YouTube with Demand Gen Asset Studio is entering a new era of AI-powered creativity. How we’re helping retailers thrive with new Universal Commerce Protocol features and AI tools on Google A new generation of ads for the AI era of Search Turn data into decisions with unified measurement. Google Marketing Live 2026 Meet Ask Advisor, your new AI-powered collaborator Introducing the Universal Cart and more ways to help you shop Check out the latest news from YouTube’s Brandcast 2026. New AI-powered bidding and budgeting innovations in Search and Shopping 5 gardening tips you can try right in Search AI is reshaping ad creative. Here’s how brands can get it right. Turn your data into decisions: 3 things your business needs for growth in the AI era Adapt your Shopping campaigns to modern Search with AI Max. Meet travelers in the moments that matter with Search Campaigns for Travel. AI Max Turns 1 with new ways to steer performance and expansion to more advertisers
We’re donating Agent Payments Protocol to the FIDO Alliance to support the future of secure, agentic payments.
Stavan Parikh · 2026-04-28 · via Google Ads & Commerce

For agentic technology to scale, it needs to work for everyone. That’s why over the last few months, we’ve shared new open commerce and payments standards to serve as the building blocks for the future of AI shopping. Now, to help further scale this technology and promote industry-wide innovation, we’re donating the Agent Payments Protocol (AP2) to the FIDO Alliance, a renowned industry association focused on creating open standards. Transitioning ownership to the FIDO Alliance ensures AP2 remains platform-agnostic and community-led, while accelerating adoption of secure agentic payments.

Today on GitHub, we’re also releasing AP2 v.0.2, which introduces critical updates for autonomous transactions, including “Human Not Present” payments, which will allow agents to securely execute payments autonomously — like securing and purchasing limited-run tickets the moment they’re on sale — based on pre-authorized user instructions.

AP2 is also helping to drive industry standards like Verifiable Intent, a new, AP2-compatible standard co-developed with Mastercard and also being donated to FIDO, that creates a tamper-proof log of user-authorized agent actions to ensure accountability.

With growing support from leaders across the industry, AP2 establishes the open, collaborative foundation for agents to transact safely across any platform.