Developers and product teams face increasing challenges when trying to measure the business impact of new products. This is especially true in a world of AI-powered applications where small changes to LLM models, prompts, or UI elements can have big and often unpredictable effects on user behavior. Without the ability to systematically experiment with changes, manage their deployment, and evaluate their impact, teams are essentially making decisions in the dark—unable to confidently determine which improvements actually add value. That’s why we are pleased to announce that Eppo is joining Datadog.

What is Eppo?

Eppo is an experimentation and feature-management platform that connects directly to existing data warehouses and uses an advanced statistical engine to monitor how product changes impact key business metrics. Eppo helps product teams make data-driven decisions to provide the best possible user experience.

Datadog + Eppo

Datadog’s acquisition of Eppo brings end-to-end observability, feature management, and experimentation into a single, unified platform. By integrating Eppo’s capabilities into Datadog Product Analytics, Real User Monitoring, and Session Replay, teams can test changes, analyze user behavior, and measure business impact of code releases at scale, enabling them to move fast and ship with confidence.

Eppo will continue supporting existing customers and bringing on new customers as part of Eppo by Datadog. Stay tuned for future updates on our progress as we work to bring Eppo’s features into Datadog.