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Compulsive curiosity, or, how I built an infinite idea machine Gift details on the subscriber portal Portal link in the archive nav The physicists who convinced Fermilab to send Brazil's emails First, add no friction: How micropayments lost and subscriptions won Filter subscribers and automations by source Automations, rebuilt What email will look like in the future Filter subscribers by bounce date and reason Email could have been X.400 times better Three features are moving behind the paywall Firewall changes and improvements Put your name and voice into your company newsletter Simplified email address settings Subscription wall Inboxes were overwhelming before we'd even named them The US government tried really hard to screw up email Public postmortem: database connection exhaustion Ask a nerd: what is the best way to unsubscribe from newsletters? Bookshop.org embeds Email was into agents before they were cool Passwordless login Rename metadata keys in bulk A spring cleaning for our legal docs Ask a nerd: what happens when you click the spam button? Passkey support for two-factor authentication How Buttondown's API versioning works Safer defaults for the email creation API How to send email to space How we enabled Content Security Policy for everyone Recovery codes for two-factor authentication Filter sent emails by engagement rate How we migrated to TypeIDs without breaking clients How we check every link in your email Use newsletter metadata in your emails Should we bring back email exploders? Sort and filter by open and click rates Custom click tracking domains More newsletter settings in the API Revamped replies Custom email templates for everyone Simplified cancellation Ask a Nerd: Does email length affect deliverability? The changelog, reborn Swedish localization Forwarding an email is not always straightforward Public descriptions for tags OpenAPI spec for archives How Rodrigo brings a humanistic view to consumer technology Survey responses on the web How Brandon Lucas Green shares his music and supports artists Subscribers can come from anywhere. Even another newsletter platform's form. Your newsletter's archives are more valuable than your list Better tag self-management Smarter automation filters Granular API keys New design settings pages Snippets Ask A Nerd: How does newsletter cadence affect deliverability? Starred views More ways to customize your archives Inbox filtering Mastodon follower analytics Ask a Nerd: What are good open, click, and response rates for an email newsletter? How we migrated our database to PlanetScale Two new archive themes Custom buttons now work in Markdown mode Ask a Nerd: Does attaching files to your newsletter hurt deliverability? Seline and Tinylytics support Unban subscribers Announcement bars for your archives Public postmortem: archive downtime Bang paths, source routing, and how email trips were planned 2025 disposables.app Russian localization Ask a Nerd: Can you improve email deliverability with a personal domain? More locale options How we interview customers at Buttondown Bluesky analytics Reply to conversations Minimum viable complexity Changes to our stack in 2025 2026: Emails What the hell is a UTM? TK reminders in the editor Randomize survey answer order Why we insourced analytics Scroll sync in the editor How Jamie Thingelstad uses Buttondown to explore tech topics How Kelly Jensen uses Buttondown to discuss key library issues 2026: Archives Keeping feature creep at bay Improved filters Content Security Policy in archives Open source Sniperl.ink Auto-activating RSS reader subscriptions What the hell is ActivityPub? How Igor Ranc built Berlin's largest expat tech newsletter Gift subscriptions
How Jeffery Hicks goes behind-the-scenes in his newsletter
Asharee Peters · 2025-12-09 · via

Tell us a bit about yourself and your background.

I've been an IT Pro for about 35 years, specializing in Microsoft servers and infrastructure. I was a Microsoft Trainer for several years as well. My career has also included work as an author, courseware developer, and public speaker. I have been a Microsoft MVP for 19 years. My area of expertise and interest is in automation and efficiency, which, since 2006, has been focused on PowerShell.

What do you write about in your newsletter?

I like to think of my newsletter as a 'newsletter' in name only. I publish about 8 issues a month, and each issue is devoted to a single PowerShell topic. I focus not only on PowerShell syntax and scripting, but also on the hidden and soft elements that one should consider when writing PowerShell scripts and tools. The official documentation is great for teaching and explaining the mechanics, but I want to dive into the best way to apply those mechanics based on my nearly 20 years of experience using and teaching PowerShell. As the name of my newsletter implies, I want to go behind the scenes and explore areas that most people don't consider, but should.

Where did you first learn of Buttondown, and what made you decide to give it a try?

I started my newsletter on Substack, and I used MailChimp to manage mailing lists. I wasn't happy with the Substack publishing interface, which forced me to do everything online. I prefer to work offline whenever possible. I also didn't feel I was getting value for the expenses of MailChimp and Substack. I'm not sure where I first learned of Buttondown; it might have been a social media post. During my research, I discovered how easy it would be to migrate from Substack and MailChimp and decided to make the leap. Buttondown staff were especially helpful in getting my Stripe billing and payment plans migrated.

In a way, Buttondown has helped by staying out of the way; however, when I need them, they are there.

What are some ways Buttondown has helped you run your email?

I definitely enjoy the support for native Markdown and the ability to work offline. I also like the API. My workflow is to write an issue in Markdown using Visual Studio Code. I use PowerShell and the Buttondown API to upload images and then paste the link code in my document. When finished, all I need to do is copy and paste into the web interface and schedule the newsletter.

Earlier this year, I started taking advantage of social media platform integrations. I'm not sure I can attribute any specific increase in my subscriber base from it yet, but it doesn't hurt to publicize.

In a way, Buttondown has helped by staying out of the way; however, when I need them, they are there. I've always received prompt attention to my help desk queries.