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Buttondown's blog

Email could have been X.400 times better The physicists who convinced Fermilab to send Brazil's emails Better in-app previews Analytics 3.0 Subscriber ID variables Comments! Send latest premium action Automation filtering Free API subscribers Surveys in automations Reply to replies Labels for RSS feeds How Jeremy Singer-Vine curates curious datasets for readers 2023 (and what's next) Email vs web content Sort by engagement Better gift subscriptions How Andy Dehnart built a career reviewing television New email template Email-based automations Opt-in reply tracking Automatic alt text More social network integrations Sort by metadata Overlarge image warnings Automation tag actions Pause emails mid-flight Search tags and automations Gift via automations Subscriber-driving emails Programmatic webhooks Email page views Tag statistics Discord webhook formatting Automatic subscriber cleanup RSS subscriber count Weekly subscriber reports More list columns Customizable list views How Max Voltar turned a side gig into a trusted keyboard resource How Nick Disabato runs two newsletters from one design consultancy Made-for-you share images Automation improvements End-of-email surveys Filter by date Survey-triggered automations More automation functionality New webhooks How France Insider built a news service with paid subscribers Email as primary key How John Willshire unites two businesses in one newsletter Confirmation reminders Email churned subscribers Email-to-draft Subscriber metadata columns ChatGPT integration Faster web archives Referral program Better search results TikTok embeds Subscriber timeline Spotify embeds Improved RSS-to-email Subscribe page OG image New analytics page Google Tag Manager Even more subscriber types Integrating Duda with Buttondown Linktree integration guide Advanced and enterprise plans Framer integration guide API requests page Team collaboration In-email surveys Better CSS settings Better RSS automation fetching! Editor toolbar improvements Smart filters Faster emails page RSS automations Faster email analytics Zapier error codes Image accessibility checks Tags vs newsletters OG image picker Image editor improvements API bulk actions Improved OpenAPI spec Mastodon support Better subscriber filtering Better subscriber validation Hotkey support! Programmatic access to analytics Stronger bulk actions Faster archive page Custom canonical URLs Email slug and metadata Improved writing interface Generating a Typescript router in Django Filter emails by source
Open source Sniperl.ink
Justin Duke · 2025-11-24 · via Buttondown's blog

Hey folks! We're excited to announce that Sniperl.ink is now open source.

If you're not familiar, Sniperl.ink is our free tool that helps improve email confirmation rates by detecting which email provider someone uses (Gmail, Outlook, Yahoo, and so on) and giving them a deep link that opens directly to their inbox search. We launched it back in 2023 after seeing a statistically significant 6% uplift in double opt-in rates when we tested it internally.

So today, we're opening up the entire Sniperl.ink codebase. You can find it on GitHub, where you can see how we detect email providers, how we generate those deep links, and how the web component works under the hood. Whether you want to run your own instance, contribute improvements, or just see how we built it, everything's there.

The API and web component at sniperl.ink will keep running exactly as it has been — nothing changes there. But now you have the option to self-host if you prefer, or fork it and customize it for your own needs.

This is part of our broader commitment to open source. We've always tried to open source whatever non-core IP we can, and Sniperl.ink felt like a perfect fit: it's useful, it's self-contained, and it's something we think the community can benefit from. We're excited to see what you build with it!