New AI Innovation Hub in Paris deepens long-term Salesforce commitment to France as enterprise adoption of Agentforce accelerates across leading French brands.

PARIS – JUNE 1, 2026 – Salesforce, the world’s #1 AI CRM, today announced a $2 billion investment in France through 2030, building on its previous five-year commitment of $3.5 billion and reinforcing France’s position as a cornerstone of Salesforce’s European growth.

Announced at the Choose France summit, the investment includes the opening of a new world-class AI Innovation Hub in Paris, philanthropic support for AI education and workforce readiness, and the continued expansion of Salesforce’s customer and partner ecosystem across the country.

France has become one of the world’s great centers of AI innovation, combining extraordinary research talent, entrepreneurial energy, and a strong commitment to trusted technology.

Marc Benioff, Chair and CEO of Salesforce

“We are proud to deepen our commitment to France with this significant investment. France has become one of the world’s great centers of AI innovation, combining extraordinary research talent, entrepreneurial energy, and a strong commitment to trusted technology. We look forward to helping organizations across France and the region unlock a new level of agentic transformation.”— Marc Benioff, Chair and CEO of Salesforce

Mr. Benioff was awarded the Chevalier de la Légion d’honneur by the French government in recognition of Salesforce’s longstanding relationship with France and his support of French Polynesia during the COVID-19 pandemic.

France’s AI momentum

In recognition of France’s leadership in artificial intelligence, Salesforce has selected Paris as the site of its first AI Innovation Hub in the European Union. Building on the success of Salesforce’s London AI Center, the Hub will provide an immersive environment for customers, partners, and employees to co-innovate, test, and deploy AI that solves real business challenges.

The Hub will also serve as a center for AI skills development, supporting the skilling and upskilling goals outlined in the France National AI strategy — working with both private-sector and nonprofit partners to ensure an inclusive AI future.

Salesforce’s longstanding commitment to innovation

Salesforce has been established in France since 2005, with employees across five locations in Paris, Lyon, Nantes, Marseille, and Grenoble. The country is Salesforce’s fourth largest market globally and one of its most important in Europe, underpinned by a growing customer and partner ecosystem.

As part of this investment, Salesforce is hiring in high-demand fields, including cybersecurity, data, agentic AI, and deployment engineering in Paris and across the region, ensuring French customers have the local expertise needed to accelerate their agentic transformation.

Salesforce is also taking meaningful steps toward France’s data sovereignty, autonomy, and resilience requirements:

• Encryption Control: Enabling French customers to control their own encryption keys through partners such as Thales or Eviden.
• Activity Transparency: Providing real-time visibility into human and agent activity.
• Local LLM Integration: Supporting integration with local AI models including Mistral.
• Sovereign Cloud Deployment: Salesforce has made its data management solutions — MuleSoft, Tableau, and Informatica — immediately deployable on trusted French sovereign cloud platforms such as S3NS, Scaleway, Cloud Temple, and Orange.

Agentforce scaling across French industry

Agentforce, Salesforce’s agentic AI platform, is rapidly becoming the catalyst for a new era of enterprise transformation. Across France, organizations are deploying Agentforce at scale, moving from experimentation to measurable impact:

• Bouygues has deployed IRIS, an Agentforce-powered agent used by more than 12,000 customer-facing employees. Connected to an enriched knowledge base, IRIS delivers reliable answers with 95% accuracy.
• Laboratoires Pierre Fabre is driving a major transformation with its “One CRM” program, deployed to more than 4,000 users to unify its pharmaceutical and dermo-cosmetics activities, improve the consistency of interactions with healthcare professionals, and reduce administrative load for teams.

The Adecco Group is deploying Agentforce globally and has already completed 228k agent conversations across all its agents.

Denis Machuel, CEO Adecco Group

“The Adecco Group is deploying Agentforce globally and has already completed 228k agent conversations across all its agents. Already, there have been 162k pre-screening agent conversations, with an impressive 87% response rate. Powering over 30,000 interactions every month, the Agentforce solution enables Adecco recruiters to share qualified CVs with clients 40% faster. Our recruiters are freed up for quality connections with candidates.” — Denis Machuel, CEO Adecco Group

Salesforce’s commitment also includes investing in the next generation of high-growth French startups. Salesforce Ventures has invested more than $350 million in the region, backing local champions such as Mistral, a developer of open-source and commercial large language models; Hugging Face, an open-source platform for machine learning applications; and OpenClassrooms, an online education platform accelerating professional skills development.

Through its 1-1-1 philanthropic model, Salesforce has contributed over $16.3 million in grants to French nonprofits, and its employees have volunteered more than 224,000 hours across the country — with a strong focus on underserved youth, young women, disconnected adults, and communities in priority neighborhoods across Paris and rural France.

Today, Salesforce is announcing over $2.6 million in grants to support career readiness, STEM and AI access, and digital skills training. Recipients include Forum des images, Job IRL, and Article 1.

Salesforce is also launching a new Agentic Academy in partnership with the Simplon Foundation to develop AI skills among non-technical audiences including employees, students, public-sector workers, and jobseekers. Salesforce aims to train at least 2,000 people across 80 organizations, supported by 160 Salesforce France employees contributing over 1,000 volunteer hours.

“The Agentic Academy reflects a shared conviction: AI transformation must be human to be meaningful. By equipping non-technical profiles with the skills to navigate an agentic world, Simplon and Salesforce are investing not just in technology, but in people. Training tomorrow’s workforce is very important.” – Véronique Saubot, CEO, Simplon Foundation