You can’t have trusted AI without trusted data. Every enterprise is racing to put agents to work — but most are still running on data that is fragmented, outdated, and impossible to govern at the speed AI demands. The gap between AI ambition and enterprise reality has never been wider — and it’s exactly what has prevented so many companies from becoming Agentic Enterprises. In fact, a 2026 CDO survey found that 76% of data leaders acknowledge governance has not kept pace with AI and 61% say higher-quality data makes it easier to move AI pilots into production.
At Informatica World 2026, we are accelerating what’s possible — so enterprises can stop managing data manually and start trusting it to power every agent, every decision, and every outcome that matters.
Build Headless — Trusted Data Across Every Surface
The next evolution of enterprise data isn’t about where data lives. It’s about making it trusted, governed, and accessible to every agent, every surface, everywhere.
Informatica from Salesforce is the first enterprise data management platform to deliver fully headless data management — exposing every data management capability as a reusable, governed service that any AI agent can invoke instantly, with zero code and without rebuilding your architecture with native Model Context Protocol (MCP) support. Enterprises can invoke data management operations directly from their favorite LLM or IDE — including Claude, Slackbot, Cursor, and more — bringing trusted data management into the tools and workflows where developers and agents already work. Whether through prompts, GUIs, or code, developers and agents work inside an open, extensible ecosystem that eliminates fragmentation and accelerates outcomes without sacrificing trust.
CLAIRE® now operates as a fully headless, multi-agent intelligence layer — bringing the full depth of enterprise data management to every platform, every agent, and every workflow in your ecosystem. Whether inside Salesforce, AWS, Microsoft, Databricks, Snowflake, or any other platform, CLAIRE delivers what no other data platform can: trusted governance, quality, integration, and Master Data Management (MDM) capabilities, everywhere you need them.
As media operations demand faster, more trusted data at the speed of news, Hearst is making headless a cornerstone of its production architecture — enabling humans and agents to collaborate on a single, reliable foundation. “Headless data management is no longer a ‘nice-to-have’ — it’s an architectural requirement for achieving the speed and accuracy we need in mission-critical operations. We are excited that Informatica now brings this capability, enabling us to powerfully augment our human teams with agentic processes. By fueling both human and agentic workflows, Informatica ensures our data foundation is fast, trusted, and precise, allowing us to put the power of human decision-making where it is needed.” — Theodora Bakker, VP of Data at The Hearst Corporation
Accelerate Data Management with Purpose-Built Agents
Agents are only as accurate as the data flowing to them. Informatica Agentic Integration facilitates the real-time flow of both structured and unstructured data across the enterprise — helping to ensure that agents see the full, accurate context of your business, not just a fragment of it. The Data Quality Agent enables business users to define data quality rules in natural language — automatically generating and deploying production-ready logic without engineering support so data issues are caught and resolved continuously without slowing teams down. The Metadata Enrichment Agent automatically closes gaps in the data catalog — generating business descriptions and sensitivity labels as data flows — so every data asset is governed, understood, and AI-ready at scale.
We are introducing the industry’s first Agentic Multidomain MDM— a continuously running system where autonomous agents cleanse, steward, and enrich master data in real time, replacing the slow, manual, human-dependent MDM model. The new Data Steward Agent automates the labor-intensive work of resolving quality issues and matching records — helping to ensure that every piece of master data carries its own instruction manual so autonomous agents can make high-integrity decisions with full lineage and transparency.
To ensure financial stability in an era of AI, Rabobank is prioritizing a governed data foundation to turn complex risk and finance data into trusted, actionable intelligence. “To be ready for AI, data quality and the right platform are critical to move the data and make data ready for distribution — that’s where Informatica is helping prepare us for the future.” — Edmond Tarée, Area Lead (VP), Group Risk & Finance Data, Rabobank
Activate Context Across Every Salesforce Surface and Beyond
Salesforce has always been where customer relationships and employee productivity with Slack come to life. As part of Salesforce’s data foundation — alongside Data 360, MuleSoft, and Tableau — Informatica enables the data powering both to now be governed, accurate, and always current — flowing across every enterprise system directly into Salesforce surfaces and beyond, where work actually happens, so every agent and every team acts on a single, trusted version of the truth.
The new Data 360 Connector and Scanner delivers real-time, bidirectional data flow between any enterprise system and Salesforce Data 360, across hybrid, multicloud, and on-premises environments with complete end-to-end lineage — and trusted insights flow back out to every system that needs them. Data doesn’t just flow in. It flows everywhere.
MDM Integration with Data 360 is the only solution that combines authoritative master data for products, accounts, finance, and suppliers — powering personalized campaigns and contextually accurate AI agents for CRM and other business applications.
With CLAIRE in Slack, sales reps, marketers, analysts, and customer service teams can invoke data discovery, quality, governance, and integration capabilities directly inside Slack — without switching tools. Trusted answers, in the flow of work.
Data governance and catalog capabilities published as MCPs are now available within Agent Fabric Context Catalog — creating the industry’s first single destination to discover, govern, and operate both enterprise data assets and AI agents together. For the first time, enterprises can see, govern, and trust everything running in their AI ecosystem — every vetted AI agent, every enterprise data asset, and the governance policies that control how agents are built, deployed, and act — with full lineage at the point of integration.
“What Informatica from Salesforce is unveiling today is a new model for enterprise data — one where agents handle the heavy lifting of data management so your teams can focus on what only humans can do. The result is a data foundation that is always current, governed, and ready to be activated across every surface, every agent, and every workflow — because the best outcomes happen when humans, agents, and headless platforms work in concert with the same foundation of trust.” — Rahul Auradkar, President & GM, Data Foundation, Salesforce
Availability:
- Headless Data Management and Headless CLAIRE — Generally Available, Spring 2026
- Agentic Integration — Q4 2026
- Data Quality Agent — Generally Available, Spring 2026
- Metadata Enrichment Agent — Q4 2026
- Agentic Multidomain MDM and Data Steward Agent — Q4 2026
- Data 360 Connector and Scanner — Generally Available, Spring 2026
- MDM Integration with Data 360 — Q3 2026
- CLAIRE in Slack — In Preview Now — Q4 2026
- Agent Fabric Context Catalog — Generally Available, Spring 2026
About Informatica
Informatica from Salesforce is a leader in AI-powered enterprise cloud data management. Its Intelligent Data Management Cloud (IDMC) platform enables organizations to connect, manage, and unify AI-ready data across the enterprise. With capabilities spanning data cataloging, integration, governance, quality, privacy, metadata management, and master data management, Informatica supports a broad partner ecosystem and helps customers unlock the full value of their data and AI initiatives.
About Salesforce
Salesforce helps organizations of any size become Agentic Enterprises — integrating humans, agents, apps, and data on a trusted, unified platform to unlock unprecedented growth and innovation. Visit www.salesforce.com for more information.
This article may include references to services or features that are still in development and are unreleased. Customers should make their purchase decision based on fully released and available features.