Pro Golf Return?

Playing in the Good Good Championship could be the first step toward a return to pro golf since Dalke stepped away from the grind in 2023 – having left the Korn Ferry Tour to focus on creating golf content.

And Dalke making his PGA Tour debut is yet another growth moment for Good Good, which launched in 2020 on YouTube and has since emerged as one of the preeminent brands in this sector of the broader golf industry.

“Early on in my life, when Tiger came into the golf universe, that was a huge step, and now I think YouTube is really making it just a super inclusive game to where it doesn't need to be this buttoned up, hat on, shirt tucked in (game),” Dalke said. “Obviously, there’s always going to be a little bit of that, and I think there should be. But I think it's shown that anybody can play the game of golf. It doesn't matter where you come from, it doesn't matter whether you're rich, poor, whatever. I think YouTube has really helped bridge that gap between the country club and the public courses and kind of let everyone just enjoy the game of golf or what it is.”

Good Good Golf CEO Matt Kendrick called Dalke the “next generation” of the sport, saying he will continue “to harness the fandom to keep the game growing toward a more accessible space.” Currently, more than one-third (35%) of the 29.1 million Americans who play on-course golf are under the age of 35, according to the National Golf Foundation, and the traditional participation base has never had higher representation of females or People of Color.

Dalke was part of the winning team at the first Internet Invitational in 2025, teaming with two other YouTube personalities to take down the $1 million top prize, and won the 2025 Creator Classic at East Lake in Atlanta prior to the Tour Championship. Prior to that, while playing alongside two-time NBA MVP Steph Curry, Dalke said he was floored when Curry – an avid golfer himself – told him he watches an extensive amount of YouTube golf.

“He’s like, ‘Oh, I watch it when we’re on the road every single night.’ That’s crazy to me,” Dalke said. “It’s crazy to me that guys like Steph Curry and LeBron James have watched me play golf. So, I think the ‘cool factor’ of golf has gone up a ton.”

The Rise of YouTube Golf

With the increasing relevance and visibility of YouTube golf, more pro golfers now are starting to understand and embrace the platform, with Bryson DeChambeau being the gold standard with about 2.7 million followers. Dalke also singled out players such as Jon Rahm, Akshay Bhatia and Sahith Theegala.

“They’re not just really good golfers," said Dalke. "You can see their personalities and I think that's why people love it so much.”

While it’s still six months away, Dalke is looking ahead to his PGA Tour debut at the Fazio Canyons Course with a much different attitude than when he was pinching pennies as a lower-level pro. Good Good has over 2 million YouTube subscribers today and, in addition to recently reviving a golf project like “Big Break,” continues to expand its live event slate as well with this year’s launch of the Good Good Tour.

“When I was doing pro golf before YouTube, I didn't have any money hardly at all,” Dalke said. “If I missed a cut, it was a hit financially. It was a lot more pressure. Now I can go out there and play free, have fun with it.

“Obviously, I’m a competitive guy. I want to go play well,” he added. “So, there’s a little bit of expectations and pressure going into it, but I can ground myself in the fact that if it doesn’t go well, I still can go make a few videos on YouTube and make some good money. It's not the end of the world. I think I'm just in a much more ‘free’ spot where I can go have fun with it, enjoy the experience, and that really puts me in the best mindset to be able to go play well anyway.”