Key Features And The New Siri

“Like Meta’s offering, Apple’s glasses will be designed to handle everyday uses: capturing photos and videos, syncing with a smartphone for editing and sharing, handling phone calls, listening to notifications, playing music, and enabling hands-free interaction via a voice assistant. In Apple’s case, that assistant will be a significantly upgraded Siri coming in iOS 27,” the report claimed.

Apple’s In-House Design Strategy

The Apple strategy of “don’t do it first, do it best,” seems likely to play out here, enabling the company to make the most of having seen what rival brands have done.

But there’ll be one big difference, it seems: the design won’t come from a spectacles company. “While Meta relies heavily on partner EssilorLuxottica SA for frames, Apple is unsurprisingly planning to go at it alone in terms of design. That also should set it apart from Alphabet Inc.’s Google and Samsung Electronics Co., which are leaning on Warby Parker,” it seems.

Creating An Iconic Fashion Accessory

While this isn’t a surprise, it could be a challenge. After all, though Apple has exceptional industrial designers in its teams, it hasn’t made fashionwear before in this way. There will be at least four different styles, it’s said, including one reminiscent of Ray-Ban Wayfarers, with a range of finishes.

“As with AirPods and the Apple Watch, the goal is to create a design that is instantly recognizable. Apple refers to this as the ‘icon’ internally. One notable detail under consideration is the camera system: vertically oriented oval lenses with surrounding lights, a departure from the circular design seen in Meta’s products,” Gurman intriguingly added.

Apple Glasses Release Date

As for timing, it may not be that long to wait. “The idea is to unveil the product at the end of 2026 or early the following year, with the actual release coming in 2027,” Gurman said.