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Marketing, Brand, Advertising, Digital Marketing, Retail, Shopping | The HinduBusinessLine

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The ‘going out’ economy
By Team BL · 2025-12-15 · via Marketing, Brand, Advertising, Digital Marketing, Retail, Shopping | The HinduBusinessLine
SENSEX   75,527.95

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CRUDEOIL   8,084.00

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SENSEX   75,527.95

+ 1,695.40

NIFTY   23,622.90

+ 461.30

NIFTY   23,622.90

+ 461.30

CRUDEOIL   8,084.00

 -260.00

CRUDEOIL   8,084.00

 -260.00

GOLD   150,650.00

+ 1,718.00

Cinema, concerts, theatre — Indians are stepping out for entertainment in growing numbers

Updated - December 15, 2025 at 06:22 AM.

CONCERT ECONOMY. British band Coldplay perform at a sold-out show at DY Patil Sports Stadium in Navi Mumbai

CONCERT ECONOMY. British band Coldplay perform at a sold-out show at DY Patil Sports Stadium in Navi Mumbai | Photo Credit: KUNAL PATIL

BookMyShow’s year-end wrap for 2025 shows that stepping out for entertainment has become routine. So, what do Indians step out most for? Cinema remained the country’s most beloved shared ritual, but it was regional cinema that soared — audiences across the country lapped up Malayalam, Kannada, Tamil, Telugu, Gujarati and Marathi stories. Nostalgia also captivated audiences, with re-releases of old movies drawing 58 lakh people to cinema theatres.

The year also saw a powerful 17 per cent growth in live entertainment consumption, with 34,086 events across the country. The ‘concert economy’ became mainstream. Music tourism is a big trend. A remarkable 5,62,032 fans travelled to another city for concerts. Over 18 lakh fans attended events solo — showing Indians’ growing confidence in independent experiences. Plays enjoyed a resurgence as well, registering 45 per cent growth in consumption.

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Published on December 15, 2025

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