Two D2C brands that have been taking the six yards places are coming together in a strategic union to scale up Indian handloom artisanship. Shobitam, co-founded by sisters Aparna and Ambika, has acquired Kalaneca, also co-founded by sisters (twins in this case) Ramya and Kavea R Chavali, and which has been working on the revival of the exquisite Uppada Jamdani saree. It’s an interesting union as Shobitam has built a global community of saree shoppers — from Chennai to California. And Kalaneca has, over the last 12 years, become synonymous with Uppada sarees, promoting the weave through saree soirees and a CEO Club collection. “As a brand that was born for Uppada, this synergy comes at a crucial time to take the storytelling to a global scale,” says Kavea. Expressing her elation at the deal, Ramya says the Kalaneca identity will remain intact and the beauty of Uppada sarees will get a global audience.

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Published on April 20, 2026