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Marketing, Brand, Advertising, Digital Marketing, Retail, Shopping | The HinduBusinessLine

Has your brand become an everyday habit? Cannes dichotomy: The lion and the login screen Private radio’s fight to get its voice heard Red hot mystery We are nearing a fair value zone, says Elara Capital's MD, Harendra Kumar The changing Indian kitchen countertop Brands and the beautiful game India fails to roar Gujarati movie Laalo’s word-of-mouth ascent to blockbuster status Celebrating the iconic Bengali brands The cockroach brief: Why virality is not a marketing strategy Nike rips the script We’re increasingly acting as consultants rather than just advertisers: Innocean COO Sirona’s Act II: Breaking more taboos The ASCI report is an uncomfortable but necessary reading: Chtrbox head Raj Mishra Bapu and Bajaj Prices are going up, so let’s buy lots more! Coming up next, the AI political candidate? The beauty category’s big transformation The future of shopping India’s first denim brand gets a Gen-Z makeover ‘Helping out’ is not enough The hot seat Adobe’s brand visibility tools for an AI-powered world Ikea’s omni-channel retail transformation Gen-Zers and their extraordinary new/old pastimes Steering a new course, wearing a little magic and Tvarra Weaving together ITC Fiama is lathering up its premium reach Iran just won the (meme) war How creators are making curiosity cool Ballooning up Taking a sweet break Hansa’s second act for a scroll-first audience Inside Kerala’s meme-fuelled poll battle Lego aces, brick by brick, in the age of Nvidia Authenticity and influence Fandom economy Sustainability, spirituality and a good sleep Spykar’s cut Green, gourmet and regional: Flavours of the AAHAR 2026 exhibition Another brick in the (fire)wall Goafest dates announced The changing face of loyalty and rewards Dennis the Menace and the simple joys of childhood How millennials and Gen Z are redefining timekeeping Carefree celebration Well paired! ‘Profit-ad spend link appears broken’ Behind the scenes, the quiet threshold moments at the AI Impact Summit Quick commerce fires up ad industry A new ‘brand’ of B-school comes to Bengaluru The next 10 years in advertising Of culture, collaborations and commerce ‘Our college campuses are with us forever’ Claude vs ChatGPT AI Impact Summit: What’s in it for the Indian start-up ecosystem Why building fandoms, not funnels, matters in the Gen Z era For marketers, the New Year begins in the third week of January A new sparkle in oral care, as it moves beyond hygiene to aesthetic needs Baking evergreen loyalty with cakes, puffs and khara buns Scent of soil Analytics fuels surge in market research The zeitgeist... in 2026 words for 2026 The best of times, and the worst of times... to come Inclusive journeys Not quite black-and-white The ‘going out’ economy Dentsu India’s true eigyo pitch to CMOs GST, GenZ, AI and a man named Piyush Pandey Moving ahead with AI Human connection, crafted by Piyush Pandey Daggers drawn between AI evangelists and doomsayers When bio-hacking enters the supermarket aisles Apps — billboards under your thumb Imprinting their way into readers’ minds Fanning loyalty The first season is always the most difficult to get past: Raj Nayak Volkswagen: Driving a goofy viral trend Falling in love with tea, all over again How digital marketing is incomplete without the Piyush Pandey doctrine Algo branding: Simplify and surprise New youth labels, pop-ups, stories that are wooing Gen Z Desi ‘horror’ takes hold on ads The Great Indian LinkedIn Circus — of uplift, hustle and performance art How byproduct brands valorise waste in a virtuous cycle The circle of generosity The festival of lights is also a celebration of mithai When brands think out of the box for a Diwali sparkle The drawer economy Tea industry bets on repositioning the brew to woo Gen Z
Painting 50 years of stardom
By Team BL · 2026-01-26 · via Marketing, Brand, Advertising, Digital Marketing, Retail, Shopping | The HinduBusinessLine

The canvas can only be colossal when you are painting a cultural icon like Rajinikanth, and Berger Paints really spread itself in its tribute to ‘50 years of Stardom’ of Thalaivar. Envisioned as a cultural movement beyond traditional advertising, the campaign executed by dentsu Sports & Entertainment brought together artists, painters, fans and local communities and resulted in 50 hand-painted murals installed across Tamil Nadu — each inspired by iconic characters in films like Petta, Enthiran, Jailer, Annaatthe and Coolie.

Hard choices

Food delivery platform Zomato’s new video campaign featuring Indian cricketer Smriti Mandhana flips the script on healthy eating: It’s not about restriction, it’s about choosing hard; because hard is what makes you better. The film draws a parallel between Mandhana’s journey — from winning World Cups and reaching new milestones to navigating personal challenges — and the everyday choices we face in our food. The campaign spotlights Healthy Mode, Zomato’s feature for mindful eaters.

Don’t slap, but shop

For many Indian households, when a washing machine, refrigerator or television stops working, the first instinct isn’t always to replace it — it’s to give it a good old-fashioned slap. Flipkart decided it was time to challenge this tradition. Ahead of the Republic Day Sale, Flipkart launched a hilarious campaign with cricketer Harbhajan Singh encouraging consumers to stop relying on slaps and start shopping for their favourite electronic appliances.

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Published on January 26, 2026