惯性聚合 高效追踪和阅读你感兴趣的博客、新闻、科技资讯
阅读原文 在惯性聚合中打开

推荐订阅源

V
Visual Studio Blog
OSCHINA 社区最新新闻
OSCHINA 社区最新新闻
N
Netflix TechBlog - Medium
博客园 - 叶小钗
大猫的无限游戏
大猫的无限游戏
S
SegmentFault 最新的问题
V
V2EX
IT之家
IT之家
J
Java Code Geeks
Hacker News - Newest:
Hacker News - Newest: "LLM"
cs.AI updates on arXiv.org
cs.AI updates on arXiv.org
GbyAI
GbyAI
D
Docker
S
Secure Thoughts
Recent Announcements
Recent Announcements
Webroot Blog
Webroot Blog
Application and Cybersecurity Blog
Application and Cybersecurity Blog
云风的 BLOG
云风的 BLOG
博客园_首页
cs.CV updates on arXiv.org
cs.CV updates on arXiv.org
Cyber Security Advisories - MS-ISAC
Cyber Security Advisories - MS-ISAC
Security Archives - TechRepublic
Security Archives - TechRepublic
酷 壳 – CoolShell
酷 壳 – CoolShell
让小产品的独立变现更简单 - ezindie.com
让小产品的独立变现更简单 - ezindie.com
N
News | PayPal Newsroom
S
Security @ Cisco Blogs
I
InfoQ
Last Week in AI
Last Week in AI
SecWiki News
SecWiki News
钛媒体:引领未来商业与生活新知
钛媒体:引领未来商业与生活新知
W
WeLiveSecurity
T
Troy Hunt's Blog
Recent Commits to openclaw:main
Recent Commits to openclaw:main
H
Hackread – Cybersecurity News, Data Breaches, AI and More
Attack and Defense Labs
Attack and Defense Labs
美团技术团队
T
The Blog of Author Tim Ferriss
Google DeepMind News
Google DeepMind News
Martin Fowler
Martin Fowler
B
Blog
CTFtime.org: upcoming CTF events
CTFtime.org: upcoming CTF events
Scott Helme
Scott Helme
T
Tor Project blog
Know Your Adversary
Know Your Adversary
有赞技术团队
有赞技术团队
Hugging Face - Blog
Hugging Face - Blog
Recorded Future
Recorded Future
C
Cyber Attacks, Cyber Crime and Cyber Security
AI
AI
G
Google Developers Blog

Marketing, Brand, Advertising, Digital Marketing, Retail, Shopping | The HinduBusinessLine

Has your brand become an everyday habit? Cannes dichotomy: The lion and the login screen Private radio’s fight to get its voice heard Red hot mystery We are nearing a fair value zone, says Elara Capital's MD, Harendra Kumar The changing Indian kitchen countertop Brands and the beautiful game India fails to roar Gujarati movie Laalo’s word-of-mouth ascent to blockbuster status Celebrating the iconic Bengali brands The cockroach brief: Why virality is not a marketing strategy Nike rips the script We’re increasingly acting as consultants rather than just advertisers: Innocean COO Sirona’s Act II: Breaking more taboos The ASCI report is an uncomfortable but necessary reading: Chtrbox head Raj Mishra Bapu and Bajaj Prices are going up, so let’s buy lots more! Coming up next, the AI political candidate? The beauty category’s big transformation The future of shopping India’s first denim brand gets a Gen-Z makeover ‘Helping out’ is not enough The hot seat Adobe’s brand visibility tools for an AI-powered world Ikea’s omni-channel retail transformation Gen-Zers and their extraordinary new/old pastimes Steering a new course, wearing a little magic and Tvarra Weaving together ITC Fiama is lathering up its premium reach Iran just won the (meme) war How creators are making curiosity cool Ballooning up Taking a sweet break Hansa’s second act for a scroll-first audience Inside Kerala’s meme-fuelled poll battle Lego aces, brick by brick, in the age of Nvidia Authenticity and influence Fandom economy Sustainability, spirituality and a good sleep Spykar’s cut Green, gourmet and regional: Flavours of the AAHAR 2026 exhibition Another brick in the (fire)wall Goafest dates announced The changing face of loyalty and rewards Dennis the Menace and the simple joys of childhood How millennials and Gen Z are redefining timekeeping Carefree celebration Well paired! ‘Profit-ad spend link appears broken’ Behind the scenes, the quiet threshold moments at the AI Impact Summit Quick commerce fires up ad industry A new ‘brand’ of B-school comes to Bengaluru The next 10 years in advertising Of culture, collaborations and commerce ‘Our college campuses are with us forever’ Claude vs ChatGPT Painting 50 years of stardom AI Impact Summit: What’s in it for the Indian start-up ecosystem Why building fandoms, not funnels, matters in the Gen Z era For marketers, the New Year begins in the third week of January A new sparkle in oral care, as it moves beyond hygiene to aesthetic needs Baking evergreen loyalty with cakes, puffs and khara buns Scent of soil Analytics fuels surge in market research The zeitgeist... in 2026 words for 2026 The best of times, and the worst of times... to come Not quite black-and-white The ‘going out’ economy Dentsu India’s true eigyo pitch to CMOs GST, GenZ, AI and a man named Piyush Pandey Moving ahead with AI Human connection, crafted by Piyush Pandey Daggers drawn between AI evangelists and doomsayers When bio-hacking enters the supermarket aisles Apps — billboards under your thumb Imprinting their way into readers’ minds Fanning loyalty The first season is always the most difficult to get past: Raj Nayak Volkswagen: Driving a goofy viral trend Falling in love with tea, all over again How digital marketing is incomplete without the Piyush Pandey doctrine Algo branding: Simplify and surprise New youth labels, pop-ups, stories that are wooing Gen Z Desi ‘horror’ takes hold on ads The Great Indian LinkedIn Circus — of uplift, hustle and performance art How byproduct brands valorise waste in a virtuous cycle The circle of generosity The festival of lights is also a celebration of mithai When brands think out of the box for a Diwali sparkle The drawer economy Tea industry bets on repositioning the brew to woo Gen Z
Inclusive journeys
By Team BL · 2025-12-29 · via Marketing, Brand, Advertising, Digital Marketing, Retail, Shopping | The HinduBusinessLine

Online bus ticketing platform redBus’ Christmas campaign is all about inclusivity. Titled ‘Everyone’s Christmas’, it captures a simple yet emotional bus journey moment: a passenger wants to change places since he is seated next to a transgender person. When the conductor asks if anyone will exchange a seat, hands go up slowly, following a little kid’s example. While not subtle, the film drives home its message on personal dignity.

Gift your silence

Christmas is typically associated with celebration, conversation and constant activity. Hettich’s festive campaign ‘Gift Your Silence’ draws from a core brand value — soft-close drawers, seamless hinges and calm, uncluttered spaces. The ad builds on a simple insight — often, people just want to be heard — with a series of AI-led films showing Santa Claus just patiently listening. In a lighthearted touch, a dog woofs away to Santa.

Watch it happen

Titan’s two new ads starring double Olympic medallist PV Sindhu and award-winning actor Vikrant Massey, respectively, are heartwarming reflections on their journeys. Sindhu recounts how she showed up on court even when there were distractions (sister’s marriage) or injuries or self-doubts. Massey’s journey was about simplicity and sincerity. Created by Ogilvy, Bengaluru, both films, titled ‘Wear your story’, are scripted just right.

Inhale the change

Cipla’s #InhaleTheChange campaign, for its new product for diabetics, addresses the common barriers to starting or continuing insulin therapy, including fear of injections. It kicked off with a paparazzi-style ‘leaked’ video of Raveena Tandon caught in a private moment, telling a diabetic friend about the troubles with insulin injections. A less invasive solution? Voila! the next video shows Raveena endorsing inhaled insulin.

Soap saga

Himalaya Baby Care’s new campaign promotes its Himalaya Ghee Baby Bar soap for newborns. The narrative is about two sisters — one a new mom and the other a doctor. Sensing her sister’s hesitation over bathing the baby due to concerns of dryness, the doctor-maasi reassures her that the soap with pure cow ghee can be trusted. Though it communicates the thought well, it’s not an exciting film.

More Like This

Published on December 29, 2025