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JPost.com - Tech | The Jerusalem Post

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Aligned is raising $60 million | The Jerusalem Post
WALLA! MONEY · 2026-07-01 · via JPost.com - Tech | The Jerusalem Post

After being ranked at the top of G2's summer reports, the Israeli company Aligned signs an impressive Series B funding round.

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Aligned founders - Yotam Sela, Gal Aga, and Gal Deitsch
Aligned founders - Yotam Sela, Gal Aga, and Gal Deitsch
(photo credit: Aligned)
ByWALLA! MONEY

The Israeli company Aligned announced the completion of a $60 million Series B funding round. The round was led by PeakSpan Capital, with participation from all existing investors in the company: Hetz Ventures, JAL Ventures, and NFX. This round brings the total investment in the company since its establishment to $73.8 million.

The company develops an artificial intelligence (AI)-based workspace for managing sales processes between salespeople and buyers in B2B transactions. The platform is designed to solve difficulties in the stages following the first sales meeting, which include email threads, file transfers, links, versions of proposals and comments, alongside dealing with additional internal stakeholders on the buyer's side who are not always visible to the seller. The system allows salespeople to send the buyer a single link that centralizes and updates all information about the deal, background materials, tasks, and next steps, without requiring the buyer to open an account or enter a password.

According to data from the research firm Gartner, buyers dedicate only 17% of the purchasing process to meetings with potential suppliers, meaning that most of the work occurs between meetings within the organization and in front of the parties involved in the decision. The research firm further predicts that by 2028, about 30% of B2B buying and selling processes will be conducted in systems of the Digital Sales Rooms type – digital workspaces that centralize communication with buyers. In the past year, Aligned expanded its product to the AI Deal Workspace, a shared space where salespeople, buyers, and AI agents manage the deal together, with the goal of turning the product into the layer where the deal actually progresses (System of Action).

At the heart of the platform is an AI system called AI Deal Brain, which connects information from CRM systems, emails, sales calls, and buyer activity in the workspace. The system displays to salespeople which factors are involved in the deal, which materials they are interested in, and where the process stopped. Based on this, two dedicated AI agents operate: Seller Agent, which assists salespeople in identifying risks and drafting follow-up messages, and Buyer Agent, which provides buyers with answers from within the workspace.

Today, the company's platform serves 70,000 salespeople and one million buyers every month, and its customers include the companies Deel, SimilarWeb, and WordPress. Companies using the platform report an average reduction of 30% in the time required to close a deal and an average increase of 15% in the deal closure rate. In the past year, the company tripled its annual recurring revenue (ARR). Furthermore, in the summer 2026 reports of the software ranking site G2, Aligned was ranked first in the Digital Sales Rooms category for SMB and Mid-Market customers, and first in the Client Portal category.

The company was founded by Gal Aga (CEO), Gal Deitsch (CPO), and Yotam Sela (CTO). Aga and Deitsch come from the worlds of sales, growth, and business development in SaaS companies including Syte, Sisense, and Yotpo, and Sela previously led development teams at Oracle and Ravello. The company operates a research and development center in Israel alongside offices in New York and Europe. The current funding proceeds will be used to further develop the AI agents' capabilities, adapt the product to the needs of large enterprises by strengthening the certification network in compliance, permissions, and integrations, as well as to invest in Go-to-Market activities and grow the team in Israel by recruiting employees in development, product, and AI fields.

Gal Aga, co-founder and CEO of Aligned, said: "This funding round allows us to accelerate the evolution of Aligned from digital sales rooms to an AI platform that actually manages the transaction process. We intend to grow the team in Israel and recruit strong people in development, product, and AI fields, who will join us in building a new category in the sales world."

Prior to its decision to lead the funding round, PeakSpan Capital tracked the digital sales room sector for three years, reviewed the companies operating in it, analyzed reviews on the G2 website, and interviewed dozens of customers of Aligned and its competitors. Following the investment, Matt Malimuca, co-founder at PeakSpan Capital, will join the company's board of directors.

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