Shlomo Kramer – CEO and founder of Cato Networks looked especially happy at the summer party held at Hangar 11 in the Tel Aviv Port. As is customary in major tech companies, the company event was exceptionally lavish and featured live performances by leading singers: Noam Bettan, Berry Sakharof, and Nasrin Kadri. The opening of summer is not the only reason to celebrate. Against the backdrop of acceleration in the AI security market, the company concludes a year of growth, during which it climbed to a valuation of $4.8 billion and crossed the threshold of $350 million in annual recurring revenue.

The millionaire Yevgeny Dibrov, one of the founders of the Israeli cyber company Armis which was sold to ServiceNow for $7.75 billion, celebrated his 38th birthday on Saturday night, albeit with a fashionable delay. Dibrov's original celebration was supposed to take place in March but was postponed due to the war. The location chosen to host the festivities – which also included champagne and caviar – was the Bonbon complex in Tel Aviv. Subliminal and Sarit Hadad were in charge of the entertainment. Celebrating with Dibrov and his wife Sharin: Nadir Izrael, Omri and Shani Casspi, Yahav Yulzari, Sagi Muki, Matan Lieberman, Guy Eitan, Asaf Azoulay, and others.

In the courtyard of Ofaimme Farm in Jaffa, a festive launch event was held to mark the official recognition of the new wine region – Negev. The initiative was led and supported by the Merage Foundation Israel. Laura and David Merage – members of the foundation dedicated to the development of the Negev for 25 years, arrived specially from Denver, Colorado, and proudly hosted the event alongside Nicole Hod Stroh – CEO of the Merage Foundation Israel, and Irene Benjamin – director of the Negev Wineries Club, which already includes 60 wineries and vineyards operating from the Kiryat Gat line in the north to Eilat in the south. Among the guests: Eran Doron – Head of the Ramat Negev Council; Yohanan Mali – Director General of the Ministry for the Development of the Negev and the Galilee; former Ministry of Tourism Director General Amir Halevi; businessman Eran Danon who, together with his father, Haim Danon, is currently establishing the innovative Ramon Winery in Mitzpe Ramon with an investment of approximately NIS 40 million; Nira and Alon Zadok – owners of Ramat Negev, one of the largest wineries in the Negev; the Pinto family, who invests in and develops the Yeruham area where Pinto Winery operates, and many other fine individuals. Chef Hedai Ofaimme was in charge of the menu, which was abundant with the bounty of the land. The wine that flowed like water was provided by the finest Negev wineries, including Jem's, Tushiya, Pauker, Carmei Mevorach, Nana, Moa, and many, many more.

Arkia chose singer and songwriter Lihi Toledano to serve as the company's new presenter. As part of the new collaboration, Toledano shot the first campaign starring her. Arkia CEO, Oz Berlowitz, also arrived at the filming set, met Toledano and the production crew, and watched the campaign shoot closely.

To mark the 120th anniversary of the Maccabi Tel Aviv Football Club, the club, in collaboration with the PUMA brand, held a joint event to present the new match kit collection for the 2026/27 season – A tribute to the club's rich heritage, which includes a special festive logo to mark 120 years of yellow and blue. The new collection, designed especially for this historic milestone, combines the club's heritage with the innovation and performance technologies of PUMA, and features the home kit in classic yellow and the away kit in shades of blue. Present at the launch event: Yossi Irani – Co-owner of PUMA Israel; Jack Angelides – CEO of Maccabi Tel Aviv; coach Kenny Miller, Steven Wanharen, the professional coach of Maccabi Tel Aviv, the team's players, and other senior officials from the club and the brand.