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HBR IdeaCast

How Leaders Can Use AI to Solve Real Business Problems Leadership Summit 2026: Mattel’s CEO on Driving Consumer Engagement and Cultural Impact How Top World Cup, NBA, and NFL Coaches Make Better Decisions Under Pressure Creating Products with Curiosity, Humility, and Play The Right Way to Manage Rule Breakers We All Hate Meetings—Here’s How to Make Them Work Reinventing an Organization to Do More with Less What Leads Companies to Betray Their Own Principles How to Break Free of Negative Thought Spirals The Leadership Skills That Make Transformation Stick New Skills to Navigate Continuous Change Why Your Team Won’t Speak Up (And How to Fix It) What Sets Superteams Apart from the Rest To Gain Customer—and Employee—Loyalty, Go Beyond Good Enough The Case for Designing Work Around Circadian Rhythms Strategy Summit 2026: Who’s Going to Succeed with AI? Building a Sustainability Strategy Around Customers Strategy Summit 2026: Inventive Strategy and the ‘Unbossed’ Organization Learn to Disagree More Effectively Strategy Summit 2026: Why AI Means Radical Change The Shifting Relationship Between Business and the U.S. Government Strategy Summit 2026: Why AI Transformation Needs a Human Touch The Hidden Causes of AI Workslop—and How to Fix Them The New Leadership Structures that Unblock Innovation Assuming the Best About Others is Hard—But Necessary What You Must Deliver to Win Customers Today The Cognitive Science Behind Sudden Change The Case For Becoming a Project-Based Org Ray Dalio on Economic Trends, Investing, and Making Decisions Amid Uncertainty What You Need to Know About Executive Recruiting
With Rise of Agents, We Are Entering the World of Identic AI
2026-02-18 · via HBR IdeaCast
February 17, 2026

What if the AI you integrate into your organization isn’t just about efficiency or creating digital assistants, but completely changes how you work? Longtime digital trend watcher Don Tapscott says the next wave of artificial intelligence is all about identic AI – where personalized agents don’t just complete tasks, but understand your judgment and values and take actions on your behalf. He explains the technologies for this that already exist amid the rise of agents and bots, what it means for leaders and organizations, and the pitfalls to look out for. Tapscott is author of You to the Power of Two: Redefining Human Potential in the Age of Identic AI.