Third party apps that work on top of personal cloud services such as Google Drive and Dropbox, require access to the user's data in order to provide some functionality. Through detailed analysis of a hundred popular Google Drive apps from Google's Chrome store, we discover that the existing permission model is quite often misused: around two thirds of analyzed apps are over-privileged, i.e., they access more data than is needed for them to function. In this work, we analyze three different permission models that aim to discourage users from installing over-privileged apps. In experiments with 210 real users, we discover that the most successful permission model is our novel ensemble method that we call Far-reaching Insights. Far-reaching Insights inform the users about the data-driven insights that apps can make about them (e.g., their topics of interest, collaboration and activity patterns etc.) Thus, they seek to bridge the gap between what third parties can actually know about users and users perception of their privacy leakage. The efficacy of Far-reaching Insights in bridging this gap is demonstrated by our results, as Far-reaching Insights prove to be, on average, twice as effective as the current model in discouraging users from installing over-privileged apps. In an effort for promoting general privacy awareness, we deploy a publicly available privacy oriented app store that uses Far-reaching Insights. Based on the knowledge extracted from data of the store's users (over 115 gigabytes of Google Drive data from 1440 users with 662 installed apps), we also delineate the ecosystem for third-party cloud apps from the standpoint of developers and cloud providers. Finally, we present several general recommendations that can guide other future works in the area of privacy for the cloud.