The rapid advancement of Generative Artificial Intelligence (AI), such as Large Language Models (LLMs) and Multimodal Large Language Models (MLLM), has the potential to revolutionize the way we work and interact with digital systems across various industries. However, the current state of software automation, such as Robotic Process Automation (RPA) frameworks, often requires domain expertise and lacks visibility and intuitive interfaces, making it challenging for users to fully leverage these technologies. This position paper argues for the emerging area of Human-Centered Automation (HCA), which prioritizes user needs and preferences in the design and development of automation systems. Drawing on empirical evidence from human-computer interaction research and case studies, we highlight the importance of considering user perspectives in automation and propose a framework for designing human-centric automation solutions. The paper discusses the limitations of existing automation approaches, the challenges in integrating AI and RPA, and the benefits of human-centered automation for productivity, innovation, and democratizing access to these technologies. We emphasize the importance of open-source solutions and provide examples of how HCA can empower individuals and organizations in the era of rapidly progressing AI, helping them remain competitive. The paper also explores pathways to achieve more advanced and context-aware automation solutions. We conclude with a call to action for researchers and practitioners to focus on developing automation technologies that adapt to user needs, provide intuitive interfaces, and leverage the capabilities of high-end AI to create a more accessible and user-friendly future of automation.