We consider the following general scheduling problem: The input consists of n jobs, each with an arbitrary release time, size, and a monotone function specifying the cost incurred when the job is completed at a particular time. The objective is to find a preemptive schedule of minimum aggregate cost. This problem formulation is general enough to include many natural scheduling objectives, such as weighted flow, weighted tardiness, and sum of flow squared. Our main result is a randomized polynomial-time algorithm with an approximation ratio O(log log nP), where P is the maximum job size. We also give an O(1) approximation in the special case when all jobs have identical release times. The main idea is to reduce this scheduling problem to a particular geometric set-cover problem which is then solved using the local ratio technique and Varadarajan's quasi-uniform sampling technique. This general algorithmic approach improves the best known approximation ratios by at least an exponential factor (and much more in some cases) for essentially all of the nontrivial common special cases of this problem. Our geometric interpretation of scheduling may be of independent interest.