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PAC Learning with Bandit Feedback: Sharp Sample Complexity in the Realizable Setting Algorithms with Polynomially-Improved Approximation Factors for the $2 \rightarrow q$ Norm, and Applications A computational phase transition for learning-to-sample from Ising models Covering vertices by sequential stars Fermi-Dirac machines as quantizations of neurons A Comprehensive Evaluation of Vertex Elimination Algorithms for Algorithmic Differentiation A Tight Bound on Localization of Electrical Flows Optimal Dimension-Free Sampling for Regularized Classification Reducing the Randomness in Partition Oracles for Bounded Degree Minor-Free Graphs Beyond the Half-Approximation: Fair and Efficient Online Class Matching Efficient Uniform Sampling of Surjections via their Profiles Tractable Maximization of Budgeted Phylogenetic Diversity on Networks Utilizing Node Scanwidth Fairness in Aggregation: Optimal Top-$k$ and Improved Full Ranking Learning-Augmented Online Scheduling with Parsimonious Preemption Entropy Equivalence Testing Lumberjack: Better Differentially Private Random Forests through Heavy Hitter Detection in Trees The Secretary Problem with a Stochastic Precursor Polynomial-Time Robust Multiclass Linear Classification under Gaussian Marginals Efficient Banzhaf-Based Data Valuation for $k$-Nearest Neighbors Classification Block-Sphere Vector Quantization An Approximation Algorithm for Graph Label Selection Iterative Chow Filtering for Learning with Distribution Shift Complexity of Non-Log-Concave Sampling in Fisher Information Stochastic Matching via Local Sparsification Finite Sample Bounds for Learning with Score Matching What is Learnable in Valiant's Theory of the Learnable? Provable Quantization with Randomized Hadamard Transform Min-Max Optimization Requires Exponentially Many Queries Fast and Compact Graph Cuts for the Boykov-Kolmogorov Algorithm A proximal gradient algorithm for composite log-concave sampling
Multi-product Influence Maximization in Billboard Adverti...
Dildar Ali, Rajibul Islam, Suman Banerjee · 2025-10-10 · via cs.DS updates on arXiv.org

Billboard Advertisement has emerged as an effective out-of-home advertisement technique where the goal is to select a limited number of slots and play advertisement content over there with the hope that this will be observed by many people, and effectively, a significant number of them will be influenced towards the brand. Given a trajectory and a billboard database and a positive integer $k$, how can we select $k$ highly influential slots to maximize influence? In this paper, we study a variant of this problem where a commercial house wants to make a promotion of multiple products, and there is an influence demand for each product. We have studied two variants of the problem. In the first variant, our goal is to select $k$ slots such that the respective influence demand of each product is satisfied. In the other variant of the problem, we are given with $\ell$ integers $k_1,k_2, \ldots, k_{\ell}$, the goal here is to search for $\ell$ many set of slots $S_1, S_2, \ldots, S_{\ell}$ such that for all $i \in [\ell]$, $|S_{i}| \leq k_i$ and for all $i \neq j$, $S_i \cap S_j=\emptyset$ and the influence demand of each of the products gets satisfied. We model the first variant of the problem as a multi-submodular cover problem and the second variant as its generalization. For solving the first variant, we adopt the bi-criteria approximation algorithm, and for the other variant, we propose a sampling-based approximation algorithm. Extensive experiments with real-world trajectory and billboard datasets highlight the effectiveness and efficiency of the proposed solution approach.