All analytics features in Ghost, including web analytics, newsletter opens, newsletter clicks, member sources and outbound link tagging can be turned off directly in Settings → Analytics.

Analytics integrations

If you'd like to use external tools for your analytics, that's entirely possible too. Here are a few common integrations that other Ghost publishers use for web, product, and subscription analytics:

• Google Analytics — A very popular free option to get detailed insights about your site traffic and traffic sources.
• Plausible — A great alternative to Google Analytics which is open source and privacy-focused, with a much smaller script to keep your site performance in check.
• Amplitude — A more advanced integration for product analytics, useful for membership websites that want to track how their members browse content.
• ChartMogul — Best-in-class subscription data platform, useful for paid publications that need detailed revenue stats.

Ghost is flexible and customizable, so there are almost no limits to what you can do. Some integrations can be set up within a few minutes using code injection (no code experience required, it's just copy and paste) — while other options are more advanced and require a developer.