Earlier this year, Apple launched a new subscription option on the App Store: monthly plans with 12-month commitments. Now this week at WWDC, Apple has introduced another new subscription option: bundles for app subscriptions from multiple developers.
WWDC 2026 is happening all week, and one of the announcements for developers is a new option to partner with other app makers on subscription bundles.
Help people get more value from your auto-renewable subscriptions across apps with new Bundle and Suite configuration options. With Bundles, people can purchase access to multiple subscriptions in a single subscription using Apple In-App Purchase, rather than having to individually purchase each one. Or configure a Suite, which lets you offer a set of subscriptions that aren’t available standalone, which people can purchase as a single subscription using Apple In-App Purchase.
Apple says that “More information on how to request subscription Bundle and Suite functionality will be available later this summer.”
Developers were previously able to bundle their own apps together, but with this change, developers will be able to create a subscription bundle that spans their own apps and those of others.
Per TechCrunch: “Instead of only bundling apps within their own catalog, developers can partner with each other to create bundles of apps, which cost less than if a user were to buy subscriptions to each app separately.”
The idea is that if multiple apps appeal to a very similar user base, it might make sense to join together to offer a compelling bundle at a discount. This happens a lot with streaming services, such as Apple TV’s bundle with Peacock that lets you add the streamer for just $2/month.
Bundles tend to have better user retention than standalone subscriptions too, which is another reason developers might be interested.
Would you be interested in App Store subscription bundles? Let us know in the comments.
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