People love to compare Tim Cook’s tenure to that of Steve Jobs’. They say that Apple hasn’t been able to innovate under Tim Cook and that he never had his iPhone-level moment. In Cook’s defense, no other company or CEO has had an iPhone-level moment since that 2007 announcement. But just because he never had his iPhone moment doesn’t mean nothing happened. Under Tim Cook, Apple didn’t just coast. It built on what Steve Jobs created, and instead of chasing one massive breakthrough, Apple built multiple billion-dollar businesses, expanded into new categories, and turned its ecosystem into one of the most powerful in tech. Think about it, AirPods, Apple Watch, the transition from Intel to Apple silicon, all market disruptors that happened under Tim Cook. So let’s take a look back and see everything from the Tim Cook era. more…