About 15,000 design enthusiasts walked through the San Francisco Decorator’s Showcase house last month, checking out the latest and greatest in interior design trends. But some visitors liked what they saw so much that they plunked down $25 million to buy the 9,500-square-foot Pacific Heights mansion right in the middle of the event.
Listing agent Erin Thompson of Compass declined to comment, citing an NDA, but told The Real Deal (opens in new tab) that the buyer, who is in tech, toured the home during the showcase and then returned with an offer. They paid all cash, she said, including both sides of the agents’ commission and the transfer tax, which came to about $25 million in total. The property itself went for just over $22.2 million and the sale closed on June 10, according to city records.
Compass agent Neal Ward represented the buyers of 2315 Broadway. He did not respond to a request for comment but posted on Instagram (opens in new tab) that the sale was $24.95 million and the property was “one of the most unforgettable homes I have ever stepped into.”
The nine-bedroom, eight-bathroom Queen Anne Victorian listed for $25 million on May 7 and was in contract on May 18, with negotiations taking place as the monthlong showcase swirled on in the background. The event, which started in 1977 and benefits University High School’s financial aid program, sets the Bay Area’s foremost designers loose on a luxury San Francisco property that is usually, though not always, headed to market. Last year’s showcase home, a 9,000-square-foot Pac Heights home, sold for $16.2 million shortly after the event closed.
Owners who participate get the benefit of donated labor and materials; the owners of this year’s home, which had not sold since 1969, spent about $500,000 on the showcase renovations, but the updates were worth millions. They included the removal of an entire staircase and an add-on to another, as well as new countertops, flooring, wall treatments, and other built-in features. All of those upgrades were completed in a few short months and remain in place even after the showcase ended May 25.
As for bespoke, but removable items like the living room swing or custom light fixtures? It’s up to the new owners to decide if they want to pay the designers a little extra to keep those touches or bring in their own furnishings to finish things off.
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