Today, deep learning optimization is primarily driven by research focused on achieving high inference accuracy and reducing latency. However, the energy efficiency aspect is often overlooked, possibly due to a lack of sustainability mindset in the field and the absence of a holistic energy dataset. In this paper, we conduct a threefold study, including energy measurement, prediction, and efficiency scoring, with an objective to foster transparency in power and energy consumption within deep learning across various edge devices. Firstly, we present a detailed, first-of-its-kind measurement study that uncovers the energy consumption characteristics of on-device deep learning. This study results in the creation of three extensive energy datasets for edge devices, covering a wide range of kernels, state-of-the-art DNN models, and popular AI applications. Secondly, we design and implement the first kernel-level energy predictors for edge devices based on our kernel-level energy dataset. Evaluation results demonstrate the ability of our predictors to provide consistent and accurate energy estimations on unseen DNN models. Lastly, we introduce two scoring metrics, PCS and IECS, developed to convert complex power and energy consumption data of an edge device into an easily understandable manner for edge device end-users. We hope our work can help shift the mindset of both end-users and the research community towards sustainability in edge computing, a principle that drives our research. Find data, code, and more up-to-date information at https://amai-gsu.github.io/DeepEn2023.