Traffic management is a serious problem in many cities around the world. Even the suburban areas are now experiencing regular traffic congestion. Inappropriate traffic control wastes fuel, time, and the productivity of nations. Though traffic signals are used to improve traffic flow, they often cause problems due to inappropriate or obsolete timing that does not tally with the actual traffic intensity at the intersection. Traffic intensity determination based on statistical methods only gives the average intensity expected at any given time. However, to control traffic accurately, it is required to know the real-time traffic intensity. In this research, image processing and machine learning have been used to estimate actual traffic intensity in real time. General-purpose electronic hardware has been used for in-situ image processing based on the edge-detection method. A deep neural network (DNN) was trained to infer traffic intensity in each image in real time. The trained DNN estimated traffic intensity accurately in 90% of the real-time images during road tests. The electronic system was implemented on a Raspberry Pi single-board computer; hence, it is cost-effective for large-scale deployment.