Youli is a lifestyle brand exploring the relationship between people and objects through a balance of function, emotion, and Eastern aesthetics.Its visual language is shaped by rhythm and natural order, creating a calm and unified presence.

Inspired by ancient Chinese wine vessels, the packaging reinterprets the act of carrying with a lighter and more natural experience.The one-line logo moves fluidly across different formats, while warm whites and minimal color create a clean and relaxed visual tone.

The brand mark is formed through flowing curves and open shapes, expressing a sense of freedom, travel, and ease carried by the wind.