Large Multimodal Models (LMMs) have achieved remarkable success in visual understanding, yet they struggle with knowledge-intensive queries involving long-tail entities or evolving information due to static parametric knowledge. Recent search-augmented approaches attempt to address this limitation, but existing methods rely on indiscriminate whole-image retrieval that introduces substantial visual redundancy and noise, and lack deep iterative reflection, limiting their effectiveness on complex visual queries. To overcome these challenges, we propose Glance-or-Gaze (GoG), a fully autonomous framework that shifts from passive perception to active visual planning. GoG introduces a Selective Gaze mechanism that dynamically chooses whether to glance at global context or gaze into high-value regions, filtering irrelevant information before retrieval. We design a dual-stage training strategy: Reflective GoG Behavior Alignment via supervised fine-tuning instills the fundamental GoG paradigm, while Complexity-Adaptive Reinforcement Learning further enhances the model's capability to handle complex queries through iterative reasoning. Experiments across six benchmarks demonstrate state-of-the-art performance. Ablation studies confirm that both Selective Gaze and complexity-adaptive RL are essential for effective visual search.