Large Language Models (LLMs) often rely on long chain-of-thought (CoT) reasoning to solve complex tasks. While effective, these trajectories are frequently inefficient, leading to high latency from excessive token generation, or unstable reasoning that alternates between underthinking (shallow, inconsistent steps) and overthinking (repetitive, verbose reasoning). In this work, we study the structure of reasoning trajectories and uncover specialized attention heads that correlate with distinct cognitive behaviors such as verification and backtracking. By lightly intervening on these heads at inference time, we can steer the model away from inefficient modes. Building on this insight, we propose CREST, a training-free method for Cognitive REasoning Steering at Test-time. CREST has two components: (1) an offline calibration step that identifies cognitive heads and derives head-specific steering vectors, and (2) an inference-time procedure that rotates hidden representations to suppress components along those vectors. CREST adaptively suppresses unproductive reasoning behaviors, yielding both higher accuracy and lower computational cost. Across diverse reasoning benchmarks and models, CREST improves accuracy by up to 17.5% while reducing token usage by 37.6%, offering a simple and effective pathway to faster, more reliable LLM reasoning.