Although passwords remain the primary defense against unauthorized access, users often tend to use passwords that are easy to remember. This behavior significantly increases security risks, also due to the fact that traditional password strength evaluation methods are often inadequate. In this discussion paper, we present SODA ADVANCE, a data reconstruction tool also designed to enhance evaluation processes related to the password strength. In particular, SODA ADVANCE integrates a specialized module aimed at evaluating password strength by leveraging publicly available data from multiple sources, including social media platforms. Moreover, we investigate the capabilities and risks associated with emerging Large Language Models (LLMs) in evaluating and generating passwords, respectively. Experimental assessments conducted with 100 real users demonstrate that LLMs can generate strong and personalized passwords possibly defined according to user profiles. Additionally, LLMs were shown to be effective in evaluating passwords, especially when they can take into account user profile data.