Large Language Models (LLMs) have advanced recommendation capabilities through enhanced reasoning, but pose significant challenges for real-world deployment due to high inference costs. Conversely, while Small Language Models (SLMs) offer an efficient alternative, their reasoning capabilities for recommendation remain underexplored. Existing systems often use natural language rationales merely as unsupervised descriptive text, failing to harness their full potential as learning signals. In this work our main idea is to create a common understanding of user and items across multiple domains called Thought Space with SLMs instead of using LLMs' distilled knowledge. To that end we propose PULSE (Preference Understanding by Latent Semantic Embeddings), a framework that treats SLM-generated rationales as director learning signals, supervising them with interaction histories to jointly model user actions (what) and their semantic drivers (why). Existing methods consider only interactions such as sequences and embeddings, whereas PULSE treats rationales as first-class signals, this novel design yields embeddings that are more robust and generalizable. Extensive experiments demonstrate that PULSE outperforms leading ID, Collaborative Filtering (CF), and LLM-based sequential recommendation models across multiple benchmark datasets. Furthermore, PULSE exhibits superior transferability in cross-domain recommendation and demonstrates strong performance on downstream tasks such as reasoning-oriented question answering. Our code is available \href{https://anonymous.4open.science/r/Thinking_PULSE-0FC5/README.md}{here}.