Robotic manipulation policies often fail to generalize because they must simultaneously learn where to attend, what actions to take, and how to execute them. We argue that high-level reasoning about where and what can be offloaded to vision-language models (VLMs), leaving policies to specialize in how to act. We present PEEK (Policy-agnostic Extraction of Essential Keypoints), which fine-tunes VLMs to predict a unified point-based intermediate representation: 1. end-effector paths specifying what actions to take, and 2. task-relevant masks indicating where to focus. These annotations are directly overlaid onto robot observations, making the representation policy-agnostic and transferable across architectures. To enable scalable training, we introduce an automatic annotation pipeline, generating labeled data across 20+ robot datasets spanning 9 embodiments. In real-world evaluations, PEEK consistently boosts zero-shot generalization, including a 41.4x real-world improvement for a 3D policy trained only in simulation, and 2-3.5x gains for both large VLAs and small manipulation policies. By letting VLMs absorb semantic and visual complexity, PEEK equips manipulation policies with the minimal cues they need--where, what, and how. Website at https://peek-robot.github.io/.