Natural-language instance navigation becomes challenging when the initial user request does not uniquely specify the target instance. A practical agent should reduce the user's burden by actively asking only the information needed to distinguish the target from similar distractors, rather than requiring a detailed description upfront. Existing approaches often fall short of this goal: they may stop at the first plausible candidate before sufficiently exploring alternatives, or, even after collecting multiple candidates, ask about the target's attributes derived from individual candidates rather than questions selected to distinguish candidates in the pool. As a result, despite the dialogue, the agent may still fail to distinguish the target from distractors, leading to premature decisions and lengthy user responses. We propose Proactive Instance Navigation with Comparative Judgment (ProCompNav), a two-stage framework that first constructs a candidate pool and then identifies the target through comparative judgment. At each round, ProCompNav extracts an attribute-value pair that splits the current pool, asks a binary yes/no question, and prunes all inconsistent candidates at once. This reframes disambiguation from open-ended target description to pool-level discriminative questioning, where each question is chosen to narrow the candidate set. On CoIN-Bench, ProCompNav improves Success Rate over interactive baselines with the same minimal input and non-interactive baselines with detailed descriptions, while substantially reducing Response Length. ProCompNav also achieves state-of-the-art Success Rate on TextNav, suggesting that comparative judgment is broadly useful for instance-level navigation among similar distractors. Code is available at https://github.com/tree-jhk/procompnav.