By
Scott Love
Jun 11, 2026
Strong comparable sales, rising loyalty enrollment, and steady traffic can signal a win, even as competitors quietly pull shoppers away in a marketplace where prices are compared in seconds and baskets switch just as fast. Seeing true performance means reading pricing, promotion, assortment, availability, shopper behavior, and external forces together, so you know whether your strategy is really gaining ground.
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Are Pricing and Promotions Helping or Hurting Your Market Share?
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Scott Love is an accomplished CPG leader with a proven track record of driving success in the retail industry. At Circana, Love plays a pivotal role in overseeing the company’s relationships with Albertsons and with convenience retailers. Using his extensive experience and expertise, he has successfully closed a significant number of retailer agreements that have expanded Circana’s relationships while delivering increased coverage and cost savings.
Love’s specialized knowledge in market measurement, pricing, category management, business intelligence, analytics, supply chain optimization, and in-store execution and assortment make him a sought-after industry thought leader. He has been invited to share his expertise with peers and industry stakeholders at conferences such as CSP’s Cold Vault Forum and on various podcasts. Love has also been featured in Fortune Magazine and is frequently quoted in C-Store Dive.
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