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Circana

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Custom Fitting Drives Premium Sales and Repeat Demand for...
Circana · 2026-06-23 · via Circana

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Circana

Jun 23, 2026

Custom fitting is reshaping the U.S. golf equipment market, evolving from a premium add-on to a core purchase driver. Now influencing up to half of premium club sales, it fuels higher-value spending and stronger player loyalty. With most fitted golfers planning to repeat the process, and underfit categories still emerging, custom fitting continues to unlock new growth opportunities.

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Custom Fitting Drives Premium Sales and Repeat Demand for the US Golf Equipment Market

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