IPL franchises’ sponsorship revenues are expected to continue to witness double-digit growth per annum | Photo Credit: ANI

The Indian Premier League (IPL) franchises are heading into the upcoming season, which kick-starts from Saturday, with a wider roster of sponsors across a diverse set of categories. IPL teams are learnt to have seen 20-30 per cent growth in terms of sponsorship revenues.

Despite the geopolitical uncertainties, brands from across categories have inked new partnerships or renewed existing partnerships for the new season. Also, brands are increasingly inking longer-term deals with deeper brand integrations.

Sunil Gupta, CEO, Delhi Capitals told businessline, “While sponsorship revenues continue to see strong growth in 2026, what has clearly evolved is the nature of that growth. It is now far more quality-led, with brands prioritising strategic, long-term partnerships over pure visibility-driven associations. Premium assets such as the front-of-jersey continue to command significant value, delivering 15–20 per cent year-on-year growth. We are also seeing strong interest from categories like BFSI, consumer technology, and renewable energy, resulting in a more diverse and balanced partner mix.”

Deepening Ties

Ahead of the season, Punjab Kings has onboarded several new sponsors including CP Plus (title sponsor), Nippon Paints, Zelio E-Bikes and Oakley Meta AI glasses, besides retaining existing partnerships.

“We are tracking close to 30 per cent growth in sponsorship revenues year-on-year, which reflects both the strength of the Punjab Kings brand and the confidence partners have in the direction we’re building. What’s different this season is not just the volume of deals, but the quality and scale of partnerships. We’re seeing brands commit earlier, sign longer tenures, and move beyond transactional logo placements into deeper brand integrations. The fact that both new-age and legacy brands are investing with us signals that franchise value in the IPL ecosystem continues to strengthen year after year,” Saurabh Arora, Chief Commercial Officer, Punjab Kings told businessline.

“Our strategy is clear that we want to build scalable IPs, deepen digital integrations, and create fan-led experiences that make partnerships meaningful beyond the season. The franchises that succeed commercially in the next phase of IPL growth will be the ones that turn sponsorships into ecosystems, not just assets,” Arora added.

Double Digits

Gujarat Titans’s sponsorship roster includes 37 brand partners this year and new associations include Google Pixel, Grew Solar and IGI. Meanwhile, Mumbai Indians said it is entering the new season with over 30 brand associations including ten new partners and a sponsorship pool that has grown 20 per cent year-on-year.

According to a recently released WPP Media, in 2025 the IPL franchises cumulatively recorded ₹1033 crore in team sponsorships. Santosh N, Managing Partner of D & P Advisory said IPL franchises’ sponsorship revenues are expected to continue to witness double-digit growth per annum with strong potential to grow this revenue stream.

Published on March 26, 2026