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Sports News Today, Latest Sports News & Updates | The HinduBusinessLine

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IPL 2026 ad rates go up by 25-30%, led by Smart TV slots Franchises expand sponsorship rosters and extend tie ups ahead of IPL 2026 CSK’s unlisted shares see gains as franchise sales spur investor demand ahead of IPL 2026 IPL 2026: Navi UPI ties up with Sunrisers Hyderabad IPL 2026: JioStar bags 27 sponsors, adds 3 co-presenting sponsors Vijay Mallya reacts to RCB sale, says critics wrong as franchise value nears $2 billion RCB, RR sale set to reshape commercials of IPL ecosystem Big-ticket RCB deal underscores monetisation potential of IPL teams Omaxe names cricket stand after Harmanpreet Kaur at Dwarka Stadium IPL 2026: RCB tops $1.78 bn, Rajasthan Royals at $1.63 bn as valuations spike Los Angeles 2028 Olympics unveils superbloom-inspired official look India’s sports economy doubled in four years, crossed $2 billion mark in 2025 : WPP Media Report Wimbledon to introduce video review technology for first time at 2026 tournament India to host 2028 World Indoor Athletics Championships in Bhubaneswar Nazara Technologies to Acquire Bluetile Games for $100.3 Million Waaree Energies signs as title sponsor for Rajasthan Royals in IPL Mumbai to host Global Esports Games World Finals as India’s esports market grows SiXiT expects revenues of upto ₹300 crore in the next three years Formula 1 calls off April races in Bahrain and Saudi Arabia due to Iran war Qatar MotoGP postponed to November amid West Asia tensions Trump raises safety concerns over Iran World Cup team South Africa, West Indies cricket teams make their way home after week-long delay BCCI announces ₹131 crore cash reward for Suryakumar Yadav's World Champion team India-NZ T20 WC final logs records concurrent viewership of 82.1 crore T20 World Cup final: India beat New Zealand by 96 runs T20 WC final: Varanasi weavers craft cricket-themed Banarasi sarees for Team India India England semi-final match at T20 World Cup sets new global digital viewership record Ashok Leyland becomes official sponsor of CSK Vi to be official communication partner for Chennai Super Kings Iran war casts shadow over 2026 FIFA World Cup with 100 days to go Arjun Tendulkar’s pre-wedding celebrations turn star-studded affair From Sheeri to Stardom: Aquib Nabi powers J&K to historic Ranji triumph TN Govt plans an international cricket stadium with 25,000-capacity in Coimbatore Blitzer joins bidding war for IPL teams, sources say Uttar Pradesh signs MoU with AVW Global to bring MotoGP to Buddh International Circuit Khelo India Winter Games 2026 begins in Gulmarg with call for better sports infrastructure India miserably fail first big Test against Proteas, throw Super Eights wide open From matting wickets to Ranji Final — J&K’s historic rise in cricket T20 World Cup: India outplay Pakistan by 61 runs Local tourism, businesses in Gulmarg expect a boost ahead of ‘Khelo India’ winter games Sri Lanka steps in and clears way for India-Pakistan T20 in Colombo Sri Lanka’s cricket diplomacy resolves India-Pakistan T20 impasse Tech firm Bonbloc is official AI partner of Chennai Super Kings Kerala Blasters FC signs MosChip as Official Technology Partner Trump wishes Team USA luck in T20 World Cup in India Royal Challengers Bengaluru win second WPL title with Mandhana and Voll heroics T20 World Cup: India seems to have an edge over everyone else India will travel to Colombo for T20 World Cup match despite Pakistan boycott Honoured to carry Olympic flame at Winter Olympics: Bindra Indian Super League: FanCode bags TV and digital rights for upcoming season Centre’s focus on sports goods sectors will strengthen sporting ecosystem AI-driven athlete management system set to transform Indian sports Pakistan won’t play India in ICC T20 World Cup after government decision Union Budget allocates ₹500 crore to boost sports goods manufacturing ahead of Olympics bid
Agilitas Sports inks partnership with cricketer Smriti Mandhana for One8
Meenakshi Verma Ambwani · 2026-04-13 · via Sports News Today, Latest Sports News & Updates | The HinduBusinessLine
Abhishek Ganguly - Co-Founder & CEO of Agilitas

Abhishek Ganguly - Co-Founder & CEO of Agilitas

Agilitas Sports has inked a brand endorsement partnership with cricketer Smriti Mandhana for premium sportswear brand One8. Under this partnership, Mandhana will play a key role in developing the brand’s women sportswear category. The company also recently raised a fresh round of about ₹200 crore from existing investor, Nexus Venture Partners.

In December last year, cricketer Virat Kohli picked up a minority stake in Agilitas Sports for about ₹40 crore, joining the company as an investor and business partner. As part of the deal, Agilitas Sports acquired Kohli’s sportswear brand, One8.

Abhishek Ganguly - Co-Founder & CEO of Agilitas told businessline that the partnership with Mandhana is a significant step in the brand’s journey to build a performance-first, globally competitive sportswear platform from India. “Her role extends beyond being just the brand ambassador . She will play an integral role in developing the women’s sportswear category at One8. There is a gap in the women’s sportswear segment with the evolving needs of women consumers. So, she is working closely with us on building this category,” he added. Ganguly said the company’s ambition is to build One8 as a global sportswear brand, which is expected to see a full scale consumer launch in the coming months.

Responding to a query fund raise, Ganguly said that the company has recently secured a fresh round of about ₹200 crore from existing investor, Nexus Venture Partners. “We have witnessed strong growth in FY26. The manufacturing business under Mochiko has grown well. Last year, we launched the Italian sportswear brand Lotto in India and it will be one of the fastest consumer brands to reach the ₹100 crore annual run rate mark, ” he stated.

Meanwhile, the company is also building a multi-brand, big box sports retail business under SportsYard. “We launched the flagship store in Bengaluru in January and it has been cash-positive in the first month of operations. We have plans to open ten big box stores over the next one year,” Ganguly said. 

Published on April 13, 2026