Executive's from SiXit with newly announced Brand Ambassador Arshdeep Singh 

SiXiT, a maker of cricket equipment is targeting ₹300 crore in revenue over the next three years. The company, currently a ₹125 crore brand, will aim to achieve this by product expansion, increased distribution and deeper engagement with grassroots cricket communities.

As part of its growth roadmap, SiXiT has announced the launch of cricket kits, bats and leather cricket balls, while also strengthening its presence in the cricket footwear and apparel categories. 

SiXiT manufactures its products from a 60,000 facility in Madurai, employing more than 1,000 people. The company has expanded its manufacturing capabilities to support the launch of new categories including cricket kits, bats and leather cricket balls.

On the distribution front, it is currently working with over 2,000 distributors and wholesalers, with products available through 50,000 retail outlets across general retail stores, as well as on leading digital platforms including Amazon, Blinkit, Zepto and Flipkart.

“As cricket participation continues to expand, the sporting goods industry is evolving alongside it. As a market leader in the cricket tennis ball category, we are focused on building this strong foundation while expanding into new product segments,” Bhavin Lakhlani, Sales Head, SiXiT, said. 

The company has also signed Pacer Arshdeep Singh as Brand Ambassador for its cricket ball category.

Published on March 16, 2026