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Marketing, Brand, Advertising, Digital Marketing, Retail, Shopping | The HinduBusinessLine

Calling out the creator economy Bharat is shopping more online Daubing a fresh coat of inspiration Besties and dares From chips to cafes Popcorn, premium seats and mega hits When brands make you sleuth around to discover them A life with colour Every weekend is now a time of festive spending and cheer Has your brand become an everyday habit? Cannes dichotomy: The lion and the login screen Private radio’s fight to get its voice heard Red hot mystery We are nearing a fair value zone, says Elara Capital's MD, Harendra Kumar The changing Indian kitchen countertop Brands and the beautiful game India fails to roar Gujarati movie Laalo’s word-of-mouth ascent to blockbuster status Celebrating the iconic Bengali brands The cockroach brief: Why virality is not a marketing strategy Nike rips the script We’re increasingly acting as consultants rather than just advertisers: Innocean COO Sirona’s Act II: Breaking more taboos The ASCI report is an uncomfortable but necessary reading: Chtrbox head Raj Mishra Bapu and Bajaj Prices are going up, so let’s buy lots more! Coming up next, the AI political candidate? The beauty category’s big transformation The future of shopping India’s first denim brand gets a Gen-Z makeover
The ‘going out’ economy
By Team BL · 2025-12-15 · via Marketing, Brand, Advertising, Digital Marketing, Retail, Shopping | The HinduBusinessLine
SENSEX   75,527.95

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CRUDEOIL   8,084.00

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+ 1,718.00

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SENSEX   75,527.95

+ 1,695.40

NIFTY   23,622.90

+ 461.30

NIFTY   23,622.90

+ 461.30

CRUDEOIL   8,084.00

 -260.00

CRUDEOIL   8,084.00

 -260.00

GOLD   150,650.00

+ 1,718.00

Cinema, concerts, theatre — Indians are stepping out for entertainment in growing numbers

Updated - December 15, 2025 at 06:22 AM.

CONCERT ECONOMY. British band Coldplay perform at a sold-out show at DY Patil Sports Stadium in Navi Mumbai

CONCERT ECONOMY. British band Coldplay perform at a sold-out show at DY Patil Sports Stadium in Navi Mumbai | Photo Credit: KUNAL PATIL

BookMyShow’s year-end wrap for 2025 shows that stepping out for entertainment has become routine. So, what do Indians step out most for? Cinema remained the country’s most beloved shared ritual, but it was regional cinema that soared — audiences across the country lapped up Malayalam, Kannada, Tamil, Telugu, Gujarati and Marathi stories. Nostalgia also captivated audiences, with re-releases of old movies drawing 58 lakh people to cinema theatres.

The year also saw a powerful 17 per cent growth in live entertainment consumption, with 34,086 events across the country. The ‘concert economy’ became mainstream. Music tourism is a big trend. A remarkable 5,62,032 fans travelled to another city for concerts. Over 18 lakh fans attended events solo — showing Indians’ growing confidence in independent experiences. Plays enjoyed a resurgence as well, registering 45 per cent growth in consumption.

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Published on December 15, 2025

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