The canvas can only be colossal when you are painting a cultural icon like Rajinikanth, and Berger Paints really spread itself in its tribute to ‘50 years of Stardom’ of Thalaivar. Envisioned as a cultural movement beyond traditional advertising, the campaign executed by dentsu Sports & Entertainment brought together artists, painters, fans and local communities and resulted in 50 hand-painted murals installed across Tamil Nadu — each inspired by iconic characters in films like Petta, Enthiran, Jailer, Annaatthe and Coolie.

Hard choices

Food delivery platform Zomato’s new video campaign featuring Indian cricketer Smriti Mandhana flips the script on healthy eating: It’s not about restriction, it’s about choosing hard; because hard is what makes you better. The film draws a parallel between Mandhana’s journey — from winning World Cups and reaching new milestones to navigating personal challenges — and the everyday choices we face in our food. The campaign spotlights Healthy Mode, Zomato’s feature for mindful eaters.

Don’t slap, but shop

For many Indian households, when a washing machine, refrigerator or television stops working, the first instinct isn’t always to replace it — it’s to give it a good old-fashioned slap. Flipkart decided it was time to challenge this tradition. Ahead of the Republic Day Sale, Flipkart launched a hilarious campaign with cricketer Harbhajan Singh encouraging consumers to stop relying on slaps and start shopping for their favourite electronic appliances.

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Published on January 26, 2026