Online bus ticketing platform redBus’ Christmas campaign is all about inclusivity. Titled ‘Everyone’s Christmas’, it captures a simple yet emotional bus journey moment: a passenger wants to change places since he is seated next to a transgender person. When the conductor asks if anyone will exchange a seat, hands go up slowly, following a little kid’s example. While not subtle, the film drives home its message on personal dignity.
Christmas is typically associated with celebration, conversation and constant activity. Hettich’s festive campaign ‘Gift Your Silence’ draws from a core brand value — soft-close drawers, seamless hinges and calm, uncluttered spaces. The ad builds on a simple insight — often, people just want to be heard — with a series of AI-led films showing Santa Claus just patiently listening. In a lighthearted touch, a dog woofs away to Santa.
Titan’s two new ads starring double Olympic medallist PV Sindhu and award-winning actor Vikrant Massey, respectively, are heartwarming reflections on their journeys. Sindhu recounts how she showed up on court even when there were distractions (sister’s marriage) or injuries or self-doubts. Massey’s journey was about simplicity and sincerity. Created by Ogilvy, Bengaluru, both films, titled ‘Wear your story’, are scripted just right.
Cipla’s #InhaleTheChange campaign, for its new product for diabetics, addresses the common barriers to starting or continuing insulin therapy, including fear of injections. It kicked off with a paparazzi-style ‘leaked’ video of Raveena Tandon caught in a private moment, telling a diabetic friend about the troubles with insulin injections. A less invasive solution? Voila! the next video shows Raveena endorsing inhaled insulin.
Himalaya Baby Care’s new campaign promotes its Himalaya Ghee Baby Bar soap for newborns. The narrative is about two sisters — one a new mom and the other a doctor. Sensing her sister’s hesitation over bathing the baby due to concerns of dryness, the doctor-maasi reassures her that the soap with pure cow ghee can be trusted. Though it communicates the thought well, it’s not an exciting film.
Published on December 29, 2025
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