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Why Is Everyone Obsessed With Coach Bags Right Now?
Megan Uy · 2026-05-22 · via Latest Content - Cosmopolitan

Have you noticed that everyone is suddenly carrying a Coach bag? And if they’re not, they’re at least plotting how to get one? As a zillennial fashion lover, I’ve watched Coach go through many different eras: from being the must-have brand in the early aughts, to a quieter phase, and now to a full-on resurgence. And the comeback makes so much sense. In a fashion landscape obsessed with nostalgia and vintage revival, Coach is what people want.

You can see it in the brand's latest moves, too. The just-launched Coach x Brain Dead capsule pulls from Tokyo street style and vintage souvenir culture, and—get this—it starts at $25. This collab just makes sense for where Coach is right now—creative, nostalgic, and still accessible.

Waverly Bag In Signature Jacquard With Patches

I’ve seen countless styles out in the wild—from secondhand pieces to newer releases—but two bags stand above the rest: the Tabby and the Brooklyn. They both have the classic shoulder-bag silhouette that’s been dominating fashion lately, while still bringing their own distinct shape, personality, and vibe, which is exactly why they’ve resonated with so many different personal styles.

And part of why these bags are everywhere comes down to accessibility. People want bags that feel elevated and luxurious without costing thousands, and Coach hits that accessible luxury sweet spot. So whether you’re looking for something small and cute that holds your essentials for a night out or a chic everyday bag for work, class, or internships, Coach has styles that feel on-trend, wearable, and timeless all at once. Here’s a closer look at the Tabby and Brooklyn.


THE TABBY BAG

Celebrity Sightings In New York City - June 28, 2024

Ilya S. Savenok//Getty Images

Of all the bags fueling the shoulder bag renaissance, the Tabby is the one you actually see everywhere. The size is what really sells it because it fits your phone, keys, wallet, and a few makeup essentials without feeling oversized or overstuffed, making it the perfect grab-and-go bag for errands, a girls’ night out, or a date night. It’s one of those bags you can throw on with almost anything and trust that it’ll always work. Plus, it comes in a range of sizes, colors, and finishes—from suede and denim to snake-embossed styles—so you can pick the version that matches your vibe. I’m bringing this as the one purse that’ll go with all my Eurosummer outfits!

Coach Tabby Shoulder Bag 26 With Beaded Snake

Credit: COACH

Coach Soft Tabby Shoulder Bag In Signature Jacquard

Coach Tabby Shoulder Bag 20 With Quilting

Credit: COACH

THE BROOKLYN BAG

Celebrity Sightings In New York City - July 12, 2024

Gotham//Getty Images

Finding a bag that actually fits your laptop, your headphones, your emotional support cardigan, and random everyday extras without looking huge or bulky feels nearly impossible, which is exactly why the Brooklyn Bag has become such a cult favorite. I swear I’ve seen it everywhere lately—from offices to the streets of New York City to all over social media as the ideal everyday carry-all. Its longer, more streamlined shape gives you that effortless oversized-bag look while still feeling sleek, lightweight, and easy to carry around all day. The colorful woven style is perfect for the summer!

Coach Brooklyn Shoulder Bag 28

Coach Brooklyn Shoulder Bag 39 In Loved Leather

Credit: COACH

Coach Brooklyn Shoulder Bag 34

Headshot of Megan Uy

Megan Uy is an associate shopping editor at Cosmopolitan, where she searches for the best products in all things fashion, home, beauty, sex, gifts, and more, so you don’t have to. When she’s not writing for the site, she’s whipping up some cool and trendy content for the fashion section of the print magazine. She’s been with the brand since 2019 (when she was an itty-bitty editorial fellow), and she's also written for Delish, House Beautiful, and People. Follow her on Instagram to get some BTS of the editor life and chaotic NYC content. Also, feel free to hit her up if you ever wanna discuss the madness that is TikTok