Just when we thought the Beckham family feud couldn’t get any messier, Brooklyn Beckham is out here throwing shade at David and Victoria via some sponcon.

On Monday, June 15, Brooklyn posted an ad with DoorDash to promote the delivery service during the FIFA World Cup, which kicked off a few days prior, on June 11. In the spot, he quips, “You’re probably wondering why I’m watching the FIFA World Cup 2026 from home. It’s a long story.”

The long story in question? That’d be his ongoing feud with Posh and Becks, whom he called out on his Instagram Stories back in January for “trying endlessly to ruin [his] relationship since before [his] wedding.”

“I do not want to reconcile with my family. I’m not being controlled, I’m standing up for myself for the first time in my life,” he wrote, in part, at the time. Brooklyn also accused his parents of controlling “narratives in the press about our family” and posting “performative social media posts.”

He later added, “I have been controlled by my parents for most of my life. I grew up with overwhelming anxiety. For the first time in my life, since stepping away from my family, that anxiety has disappeared.”

In the months since, Brooklyn has reportedly covered up his tattoos honoring his parents and is rumored to be releasing a tell-all book.

Of course, there are layers to his recent sponcon shade, considering his dad is one of the most famous soccer players in history. David also played in three World Cup tournaments in 1998, 2002, and 2006.

A source close to the Beckhams has provided some insight to The Sun, saying, “To do an ad based on estrangement from family as if it’s a joke when his family is devastated and sister and grandparents are inconsolable…it just seems a tad hypocritical from someone claiming to want peace and privacy and then trying to cash in on it all.”

The insider added, “He says he wants nothing to do with his family, but is now trading off them by using one of his footballing father’s legacies—the World Cup—as an advertising selling point. Brooklyn is absolutely entitled to go and make his own money—his parents laud such ambition—but taking the mick out of a deep-rooted, heartbreaking family situation is not the one.”

All this to say…forgive me if I tune into this drama instead of the World Cup itself.