Every beauty devotee knows that Charlotte Tilbury’s Lip Cheat in Pillow Talk is the most iconic lip liner out there. It’s beloved by Cosmo editors and celebs like Nicole Kidman alike for its flattering pinky-nude shade and long-lasting formula. So, when I saw it on sale this Amazon Prime Day for a record-high 30% off (a.k.a. the best price I’ve ever seen on it), I knew I had to sound the alarm.

As a shopping editor who tests new products every single day, I’m here to confirm that Pillow Talk lip liner deserves every bit of hype it gets. I reviewed Charlotte Tilbury’s makeup line last year, and it stood out as the one product I’d purchase over and over again. (To quote myself, I want to be buried in that lip liner.) In fact, I have at least four identical Pillow Talk liners that I keep in every purse, so I’m never without my go-to lippie.

Why am I such a diehard fan, you ask? Great question—it’s because Pillow Talk is the most perfect my-lips-but-better shade in my entire makeup arsenal. The nude pink hue is just a tiny bit brighter than my natural lip color, with a balanced undertone that never pulls orange on my light, neutral-toned skin. The OG Pillow Talk happens to be my ideal shade, but it also comes in Light, Medium, and Intense variations to suit a range of complexions.

Not to mention, Lip Cheat lasts longer than any other lip liner I’ve tried (and I’ve tried a ton), with a hydrating, buttery-smooth formula that’s comfortable to wear all day. It glides on my lips without tugging and stays put for hours on end, making it my go-to for nights out when I’m too busy dancing and yapping to think about touch-ups.

Cosmo beauty editor Beth Gillette agrees: "I own approximately five of these lip liners, stashed away in various makeup bags and purses throughout my apartment,” she says. “Pillow Talk is only slightly more pink than my natural lip color, making it perfect for defining underneath lip balms and lip glosses without adding too much color. Once it’s on, it stays for hours, even if I sip on water.”

All things considered, I think Charlotte Tilbury’s Lip Cheat is well worth purchasing at full price—but now that it’s marked down to juuust under $20 for Prime Day, there’s basically zero reason not to hit “add to cart.” Fair warning: It goes back up to full price just before midnight on Friday, June 26, so don’t miss your chance to cop this rare deal.

Shop Charlotte Tilbury Lip Cheat in Pillow Talk