Amazon Prime Day 2026 is finally here. As a shopping editor who’s covered every single Prime Day sale for 6 years, I’m a literal pro at separating the mid deals from the truly impressive ones. Right now, I’m seeing some of the lowest prices ever on reader-favorite brands.

Head straight to Amazon’s Prime Day deals

Our team of shopping editors are keeping our eyes peeled for the best deals to shop. Now that day one is underway, I can officially say deals are up to 70% off on tech, fashion, beauty, home, and fitness. We’ll keep this page updated with the latest and greatest Amazon savings throughout the sale.

• Best tech deal: Apple Airpods Max 2 $549 $399
• Best fashion deal: Levi’s 501 Original Shorts $65 $28
• Best beauty deal: Neutrogena Ultra Sheer Face Sunscreen $19 $6
• Best home deal: Stanley H2.0 Quencher Tumbler $45 $22
• Best fitness deal: Oura Ring 4 $499 $259

Tech deals are often at their most impressive during Prime Day—this year is no exception. I’m seeing 50% off Amazon devices, like the Ring outdoor camera and Fire TV stick. Plus, Apple’s steepest discounts have finally arrived—the AirPods Max 2 and Watch Series 11 just dropped to record-low prices.

Great news for your summer wardrobe: Amazon’s fashion section is bursting with price cuts on trendy items. Think: 56% off Bella Hadid’s favorite Levi’s 501 shorts, 40% off a cute Kate Spade shoulder bag, and 33% off an editor-favorite Amazon swimsuit.

Prime Day is one of the absolute *best* times to stock up on your go-to beauty buys or try out a new product, and both drugstore and premium brands are on sale right now—Maybelline, Medicube, and Drunk Elephant, to name a few. It’s also a great time to invest in a spendier item, like the Shark FlexStyle or Dyson Supersonic Dryer, which are both on sale for their lowest prices ever.

Home might not sound like the most exciting Prime Day category, but trust me: There are some absolute scores in this section from brands like Ninja, Stanley, and Dyson. My absolute favorite find? A rare 50% discount on a Nespresso coffee maker, bringing it to a record-low price.

Calling all gym rats: There are plenty of fitness deals available to shop during Amazon Prime Day. Track your wellness goals with the Oura Ring 4 (currently on sale for its lowest price of 2026), invest in your home gym setup with this kettlebell set, or refresh your sneaker collection with the editor-loved Brooks Ghost 17 running shoe.

Amazon’s famous Prime Day sale takes place from Tuesday, June 23 to Friday, June 26, 2026. The deals started dropping at midnight PST and include record-low discounts in every category, from home and tech to fashion and beauty. Note: The best Prime Day deals are usually exclusive to Amazon Prime members (meaning you’ll need to sign up for a membership to get access.)

How long will Prime Day last?

Here’s the 411: Prime Day used to be a short and sweet 48-hour event, but Amazon introduced a four-day Prime Day sale last July. Similar to last year, Prime Day will run for four consecutive days this summer, from Tuesday to Friday, giving you plenty of time to stock your cart.