Samsung’s latest Prime Day TV deals include a wide range of discounts across its 2026 OLED lineup, 2025 OLED models, The Frame lifestyle TVs, and Mini LED 4K models. For anyone planning to upgrade the living room, gaming setup, or bedroom TV, this is the last chance today offers to buy everything from premium big-screen models to smaller, more budget-friendly options.

At the top of the OLED lineup is the S95H, Samsung’s 2026 OLED flagship and one of our Editor’s Choice Award recipients. The 83-inch S95H is $200 off, bringing the promo price to $6,299.99, while the 77-inch S95H is also $200 off at $4,299.99. The 65-inch S95H saves $100 at $3,299.99, while the 55-inch model saves $200 at $2,299.99.

Compared to last year’s excellent S95F, the 2026 Samsung S95H adds a more design-focused FloatLayer frame with Slim Fit Wall Mount support, helping it sit flush against the wall like a premium art display. According to Samsung, the S95H is the only 2026 Samsung OLED TV with the new FloatLayer frame design. That means the S90H and S85H still benefit from Samsung’s OLED picture upgrades, but they do not get the same art-gallery-style metal frame and flush wall-mounted look as the flagship S95H.

It is also the first Samsung OLED with Samsung Art Store integration, making it feel closer to The Frame when not in use. Samsung also improved the experience with better glare handling, higher reported brightness, onboard HDMI 2.1 ports, and up to 165Hz refresh rate for smoother PC gaming.

Samsung’s 2025 OLED flagship, the S95F, gets much larger discounts. The 83-inch S95F is currently $1,500 off, bringing the promo price to $4,999.99, while the 77-inch model is also $1,500 off at $2,999.99. The 65-inch S95F is $1,100 off at $2,199.99, and the 55-inch model is $700 off at $1,599.99.

I had a demo of the 65-inch Samsung S95F 4K OLED last year, and the image quality was excellent. In 2025, the Samsung S95F TV was one of best OLED TVs on the market, with advanced glare-free technology, strong brightness, deep contrast, pure blacks, and Pantone-validated color accuracy.

The S90F lineup may be even more attractive for mainstream buyers, with savings of up to $2,100. The 65-inch S90F drops to $1,299.99, while the 55-inch version is now $1,099.99.

Samsung’s more affordable S85F OLED series is also discounted, with the 83-inch model saving $2,200 and landing at $2,299.99. The 55-inch model is down to $899.99, making it one of the more accessible OLED options in the sale.

For people who care as much about design as picture quality, The Frame remains one of Samsung’s most distinctive TVs. The 65-inch The Frame 2025 model is $800 off at $999.99, while The Frame Pro starts at $1,499.99 for the 65-inch version.

Samsung is also offering deals on its Mini LED 4K TVs, including the 85-inch M80H for $1,599.99 and the 55-inch M80H for $599.99. Smaller M70H models start at $329.99, giving shoppers a lower-cost way into Samsung’s 4K lineup.

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