Simon Ewington

Senior Vice President, Worldwide Channel and Partner Ecosystem at HPE

“Partners want a simpler way to engage and a bigger opportunity to grow,” said Simon Ewington, senior vice president, Worldwide Channel and Partner Ecosystem at HPE. “With a unified program across HPE and Juniper, aligned incentives, and expanded partner-led offers, we are making it easier for partners to win more business across networking, cloud, and AI.”

Expanded channel-only routes to market: Building on the success of HPE Morpheus Software—VM Essentials through a channel-only route to market, HPE is extending the channel-only model including HPE Private Cloud PC3000, HPE SimpliVity PC1000, and HPE Zerto Software. These additions create more exclusive partner-led opportunities in high-priority private cloud and data protection environments.

VM Essentials for partner IT: HPE is introducing VM Essentials for partner IT so partners can run the software in their own IT environments and build hands-on expertise. For the 600 partners who gain the Private Cloud with Virtualization competency by year end, HPE will provide VM Essentials software licenses free of charge for three years with partners paying only support costs.

Platform migration program: A new platform migration program for virtualization enables partners to help customers reduce financial risk and avoid double-paying during migrations. New VM Essentials customers can receive up to one free year of licenses for VM Essentials, a year of HPE Zerto for $1 to support non-disruptive migration to HPE virtual machines, and 0% interest on software through HPE Financial Services (HPEFS).

HPE CloudOps Software for cloud service providers: HPE helps cloud service providers (CSPs) build, operate, and monetize differentiated private cloud services with HPE CloudOps Software and the support of HPE Partner Ready Vantage. With capabilities such as multi-tenancy, self-service, SDN, policy-based governance, and cost management, CSPs can improve efficiency and monetize offerings with flexible service tiers. The HPE Cloud Commit program further enhances value with preferential pricing and services tied to committed spend.

Further validating the need, Tata Consultancy Services (TCS) has selected HPE CloudOps for the TCS Enterprise Private Cloud Platform to expand multicloud management, observability and operational automation. Together, HPE and TCS plan to pursue joint go-to-market initiatives and co-develop industry-specific solutions that simplify hybrid cloud operations and improve governance, automation and visibility.

One program simplifies partner engagementStarting Nov. 1, 2026, HPE will bring together the HPE and Juniper partner programs under HPE Partner Ready Vantage, with one set of partner membership tiers, one group of competencies, and one compensation structure across the combined program. From that unified structure, HPE is expanding HPE Partner Ready Vantage across the build, sell and service tracks, including new partner services opportunities, to create more ways for partners to differentiate, earn and deliver value:

HPE is extending competency-based financial rewards beyond medallion status, enabling eligible partners to earn rebates for investing in and achieving targeted competencies. Through HPE Partner Ready Vantage and HPEFS, HPE is equipping partners with IT sustainability competencies, tools and dashboards to help achieve efficiency-led outcomes and lower costs in increasingly power-hungry AI environments.

One experience streamlines the partner journeyHPE is advancing its one-experience strategy with a fully integrated and more streamlined partner journey beginning Nov. 1, including one partner portal to access all tools and information, one unified onboarding and contracting experience, a single development funds program, and a unified deal registration for resellers. 

HPE is extending that simplification into financing. HPEFS is adding new capabilities to its partner portal to provide more pricing flexibility and help strengthen customer relationships. Partners will now be able to access annual payment structures for improved predictability, promotional pricing for special offers, and competitive pricing aligned to each partner’s relationship level with HPEFS. Based on strong customer demand and increased purchasing activity, HPEFS is also proactively reviewing and, where possible, expanding available credit capacity for both new and existing customers to provide greater flexibility and convenience.

Bringing AI opportunity to customers through partnersHPE is bringing its strategy to life by making it easier for partners to engage across one portfolio, one program, and one experience while helping customers put AI to work faster. To support that effort, HPE is expanding its global network of HPE Private Cloud AI testing sites and services to help customers rapidly validate, scale, and operationalize end-to-end AI solutions. Supported by partners including Equinix for hosted trials, as well as leading distributors and global solution providers, the initiative accelerates real-world enterprise AI deployments while creating new growth opportunities across the ecosystem.

In collaboration with NVIDIA and the Digital Realty Innovation Lab (DRIL), HPE is extending its partner-led approach with a Smart City / Smart Campus proof-of-concept center that gives customers and partners a practical environment to evaluate and optimize solutions before moving into production. Using technologies including NVIDIA Omniverse and NVIDIA Metropolis, it gives partners a more tangible way to demonstrate end-to-end AI use cases and helps customers move to production with greater confidence.

Wipro has integrated HPE Private Cloud AI, part of HPE AI Factory with NVIDIA, into Wipro WINGS, their AI platform, to accelerate enterprise agentic AI adoption. Combining the Wipro WINGS platform of AI agents, orchestration, and automation with HPE’s AI infrastructure enables secure scaling of agentic AI across hybrid environments. Wipro and HPE will collaborate on industry-focused solutions and joint go-to-market initiatives.

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