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JPost.com - Tech | The Jerusalem Post

AI search optimization and the future of local business visibility | The Jerusalem Post 32 startups return to Galilee as new recovery plan takes shape | The Jerusalem Post 63% of roles requiring AI understanding are not in tech at all | The Jerusalem Post intelligence capitalizes on AI frenzy – and raises prices | The Jerusalem Post The dirty trick behind the massive tech layoffs | The Jerusalem Post The great wipeout: Nvidia lost $1 trillion within two months | The Jerusalem Post Kurdistan looks to follow Israel's lead and become the next Start-Up Nation | The Jerusalem Post Israel’s digital wallet boom signals a new era for online payments | The Jerusalem Post This is the company that is the best to work for in Israel | The Jerusalem Post Report: Amazon plans giant fundraise of at least $25 billion | The Jerusalem Post A 2,267% surge in demand for this profession | The Jerusalem Post Severe report: Historical peak in the number of unemployed tech workers | The Jerusalem Post Offshore talent is being used to keep Israeli startups growing | The Jerusalem Post Shay Gal launches line of state | The Jerusalem Post $7.6 billion in half a year: Tech fundraising surged by 52% | The Jerusalem Post AI training program for reserve soldiers launched by tech entrepreneur | The Jerusalem Post Aligned is raising $60 million | The Jerusalem Post Israel's new fund for deep tech startups offers up to NIS 6 million in funding | The Jerusalem Post Tech workers laid off and collapsing under the mortgage burden | The Jerusalem Post After Wix: Elementor fires about 30% of its employees | The Jerusalem Post The rate of young Haredim in tech has tripled | The Jerusalem Post Cyber security company NewCore raises $66 million | The Jerusalem Post Following two-week US government ban, Anthropic’s Fable 5 to come back online | The Jerusalem Post Record of leading Israeli companies in LGBT equality | The Jerusalem Post Publicis Israel enters the AI arena with a Ddata, media, and creative system | The Jerusalem Post A new fund will invest in defense startups | The Jerusalem Post Elon Musk lost hundreds of billions within a few days | The Jerusalem Post The giant company parted ways with 21,000 employees within a year | The Jerusalem Post $85 billion was not enough for him: Elon Musk launches an insane fundraising campaign | The Jerusalem Post Four giants poured a billion dollars into an Israeli company | The Jerusalem Post Israeli AI firm launches robotaxis in Munich powered by Nvidia and Uber | The Jerusalem Post The Rat Race 2.0: The less glamorous side of the AI revolution | The Jerusalem Post With an investment of NIS 12 million: Shimon Gershon storms the rental market | The Jerusalem Post Three Israeli start-ups win Intel's Edge AI Tech Challenge | The Jerusalem Post Valued at $250 billion: Tel Aviv ranks fourth among world cities | The Jerusalem Post Elon Musk and Altman are generating the future | The Jerusalem Post Nvidia stunned Wall Street with a massive fundraising round | The Jerusalem Post Daniel turned a family tragedy into a lifesaving search engine | The Jerusalem Post SailPoint acquires Israeli startup Entro for approximately $200 million | The Jerusalem Post GMT is acquired by Western Union for NIS 200 million | The Jerusalem Post What lies ahead for next CEO of Israel Innovation Authority | The Jerusalem Post This Israeli startup is using AI to transform cinemas into more than just a place to watch movies Israeli-founded cyber firm A Security emerges from stealth with $37m. to fight weaponized AI 'ChatGPT is dead': OpenAI plans to ditch chatbots for agents in upcoming updates of AI model - FT BloomX: Stepping up to save the crops Moving FourWard: Inside Jerusalem's ambitious bid to reinvent medical innovation IATI connects VC funds with foreign ambassadors and attachés in Israel Amid shekel-dollar crisis: Hi-tech sector gains strength as Israel's main export with 58% in 2025 Israel’s mobility sector forecasts what inventions can actually deploy and when Haredim making headway in hi-tech: Projects to introduce ultra-Orthodox to workforce see success Amdocs to lay off 3,000 employees Wix cuts 20% of its employees citing shekel-dollar exchange rate, AI implementation Why AI could create the next wave of Israeli unicorns UVeye scales automated vehicle‑inspection tech across global automotive markets Company invests in hub to make New Jersey 'new Silicon Valley' for foreign start ups AI and robots will not replace engineers; 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Tech Talk: Lightkey, the AI-powered Israeli startup transforming writing | The Jerusalem Post
ARIEL SHAPIRA · 2026-06-30 · via JPost.com - Tech | The Jerusalem Post
ByARIEL SHAPIRA

For decades, applications like Microsoft Word and email clients were synonymous with professional writing.

It was easy to assume that the amount of text people produced rose and fell with the use of those tools.

That assumption no longer reflects how work gets done today.

People haven’t stopped typing. In fact, by almost every available measure, they are producing more written content than at any other point in history.

What has changed is not the volume of writing but where it happens and, increasingly, who it is written for.

Guy Katabi, Founder and CEO of Lightkey.
Guy Katabi, Founder and CEO of Lightkey. (credit: Courtesy)

A growing share of professional writing is no longer directed at other people, but at machines.

The New Category: Writing for Machines

The shift began in a way few people anticipated.

Every interaction with an AI assistant starts with a prompt,

an instruction, question, or cue used to guide or cause a reaction.

Users describe goals, provide context, refine instructions, request revisions, evaluate results, and repeat the process, often several times for a single task.

Every one of those steps involves writing.

The scale is remarkable; OpenAI’s CEO has stated that ChatGPT now handles more than 2.5 billion prompts per day, or roughly 1.7 million every minute.

OpenAI’s own usage research reported that users were sending approximately 18 billion messages per week by mid-2025, with nearly three-quarters of conversations focused on practical guidance, information retrieval, or writing itself.

By early 2026, the service reported around 900 million weekly active users.

Competing AI assistants from Google, Anthropic, and Microsoft add hundreds of millions more interactions

Rather than eliminating writing, generative AI has created an entirely new form of human-to-machine communication.

The clearer and more precise the text, the better the outcome.

Quietly but significantly, the keyboard has become the primary interface between human intent and digital execution, and prompt writing has emerged as a professional skill in its own right.

The great migration of professional writing

This shift extends far beyond AI tools. A decade ago, the typical knowledge worker spent much of the day in Word documents and email. Today, that same person is still writing constantly, but inside collaboration platforms,

messaging apps, project management tools, customer systems, and shared documents.

Professional writing has not disappeared. It has fragmented across dozens of digital environments.

What once existed as formal documents and emails now spans chats, comments, tickets, prompts, notes, and collaborative workspaces.

The Privacy Question

All of this writing has to go somewhere, and increasingly it ends up on someone else’s servers.

Messages, documents, prompts, and notes are routinely sent to remote infrastructure for processing, synchronization, and AI-powered features.

For organizations operating in regulated industries or handling sensitive information, this raises important questions about data governance, confidentiality, compliance, and intellectual property protection.

One company addressing part of this challenge is Lightkey, an Israeli software company focused on writing assistance.

Its technology works completely offline, learns an individual user’s writing patterns, and offers inline text predictions and spelling corrections accordingly,

making repetitive writing tasks significantly faster and more efficient while helping users maintain their personal writing style.

“For decades, the ability to articulate an idea clearly was a communication skill. Today it is also becoming an operational skill.” Says Eran Brauer, co-founder of Lightkey.

“As more AI-based systems enter the workplace, the ability to write well is not just a way to convey a message to others - it is the way to make systems work for you.

Adapting to the new age of content creation, Lightkey’s upcoming edition will allow the same native prediction and forward-facing spelling correction experience in essentially every desktop and/ or web application.

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