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Blog of Simple Analytics

The EU wants to kill cookie banners Google is tracking you (even when you use DuckDuckGo) German court rules Meta’s tracking tech violates GDPR Closing the data gap - Simple Analytics x Usercentrics The EU-US data deal may be dead in the water You are missing 20% of your website data with GA4 How a reverse trial will push Simple Analytics to the next level Google will start tracking all your devices (WTF?) Meta fined $102 million by the Irish Data Protection Commission Europeans spend 575 Million hours per year clicking cookie banners The most interesting GDPR fines GDPR and fines: all there is to know Google loses key antitrust case Web Analytics for Crypto Companies Web analytics for publishers Google pulls Uno Reverse card: Rolls back decision to kill third-party cookies Privacy Monthly July 2024 Privacy Perspectives June 2024 Privacy Monthly June APRA fumbles targeted advertising Privacy Monthly May Meta loses key privacy battle Google delays cookie phase-out once again Privacy Monthly April 2024 Web Analytics and Consent Cookies 101 Privacy Monthly March 2024 German authority cracks down on cookie banners Google Tag Manager vs Google Analytics Google search alternative Data retention in Google Analytics Guide to Google Analytics and Cookie consent What are Google Analytics' identifiers? How to export data from Google Analytics Privacy Monthly February 2024 The Criteo case: a big deal for Big Tech Privacy Monthy January 2024 What the Digital Markets Act means for privacy Google Settles in $5B Incognito Mode Lawsuit Legal troubles for Adobe Analytics Web analytics for nonprofits HIPAA and mental health Why Meta subscriptions are under attack, and why it matters for privacy Privacy Monthly: December Simple Analytics AI Host analytics on Cloudflare Zaraz Add Google Analytics to Convertkit Google Analytics Pricing - Paid vs Free Road to 1 Million ARR - October update CCPA and Data Protection: all there is to know Analytics without a cookie banner Enterprise Analytics Privacy Monthly: November 2023 Delete Act: all you need to know Mobile App Tracking Under Fire The road to 1 Million ARR - September Update Privacy Monthly: October 2023 HIPAA violations First challenge to the EU-US data transfer framework Direct Marketing under GDPR Road to 1 million ARR - August Update CCPA vs CPRA: what is new? Privacy Monthly: September 2023 A/B Testing with Simple Analytics Dobbs v. Jackson ruling is a privacy mess Privacy Monthly: August 2023 What are your rights under the CCPA? When does the CCPA apply? How does the HIPAA compare to the CCPA and GDPR? Why Meta is in a world of trouble CJEU: cookie-based analytics collects sensitive data Road to 1 million ARR - July update All about the new Data Transfer Framework Road to 1 Million ARR - June update What is PHI under HIPAA? Sweden declares Google Analytics illegal Searching for GA4 Alternatives? Top 10 Reliable Options for Google Analyticss Ultimate HIPAA Compliance Checklist: Essential Steps for Healthcare Providers Privacy Monthly: June 2023 More troubles for Google Analytics The path to 1M ARR - May Update Data Processing Agreements Minimal Product Analytics Facebook data transfers declared illegal Is Google Analytics CCPA-compliant? Help us with your input Cookie banners: How to stay GDPR compliant? GDPR Compliance Checklist Privacy Monthly: May 2023 Simple Analytics: Privacy-first website analytics Improve your e-commerce performance with analytics European Facebook blackout is closer than we think Know your website’s Carbon Emissions - and how to reduce it The path to 1M ARR - April 2023 How to add video tracking using Google Tag Manager? How to track form submissions using Google Tag Manager? Why is my Simple Analytics data different from Google Analytics? Debug Simple Analytics script How to Import Google Analytics Data to Simple Analytics
Big Tech Fails EU’s Digital Services Act: Only Wikipedia Passes the Test
Iron Brands · 2024-12-07 · via Blog of Simple Analytics

TLDR:

  • None of the major online platforms comply with the EU's Digital Services Act (DSA). (Only Wikipedia met all requirements).
  • The main failures include transparency, algorithm accountability, and child safety. Platforms like Amazon, TikTok, and Meta all failed these.
  • The DSA provides a new way of testing accountability. It demands audits of content moderation, algorithmic risks, and user safety measures.

Full article source (dutch only)]


  1. Introduction
  2. Explanation
  3. Impact and implications
  4. Final thoughts

Introduction

The EU’s Digital Services Act (DSA) aims to hold Big Tech accountable for their impact on society. This year, nineteen major platforms underwent their first independent audits, but the results are not great...and that's an understatement. Not a single company, except Wikipedia, achieved full compliance. This highlights ongoing issues with transparency, user protection, and responsible algorithm design.

Explanation

The DSA is designed to enforce responsibility among platforms with over 45 million EU users. It mandates external audits to assess compliance on safety, privacy, and algorithmic risks. Companies like Google, Meta, Amazon, and TikTok have faced criticism over their opaque practices, including the workings of recommendation algorithms and moderation inefficiencies.

For example, auditors noted TikTok’s emergency response team lacked adequate training, while Amazon failed to explain how product recommendations work. Meanwhile, platforms like X were flagged for insufficient age verification processes. Although the act was implemented in 2023, there is a lot of confusion over how to interpret some of its rules.

Impact and implications

This total non-compliance shows how much work remains to make Big Tech accountable. Transparency in algorithmic operations isn’t just a technical challeng, it’s super critical for informed public oversight. Platforms influence billions of daily interactions, and their design choices shape the behaviour of a large part of the society.

For privacy advocates, the audits validate their concerns. The lack of accountability in areas like child safety and age verification is quite alarming. Non-compliance doesn’t directly trigger penalties, but the European Commission can use these results to enforce actions, that potentially lead to fines of up to 6% of global revenue.

Final thoughts

This audit again reveals a gap between Big Tech promises and reality. While the DSA sets a high bar, it's a necessary step for ttransparency and user safety. Only by applying pressure can we hope for change for the better.

At Simple Analytics, we've been championing this since the start. It's is actually the reason why we built privacy-friendly alternative to Google Analytics. It’s built to respect user data while providing websites owners the insights the need. No hidden algorithms, no complexity, no bullshit. If this resonates with you, feel free to check it out.