Asset Studio is your one-stop-shop for developing creative assets in Google Ads, helping brands multiply the magic of their creativity and scale it across the globe. Today we’re making it even easier to create the range of assets you need to drive performance across Google and YouTube.

Asset Studio understands your marketing brief, brand guidelines, website, and goals to instantly generate a high-quality range of assets across multiple creative themes and asset types. You can create and refine them to match your vision using natural language.

And you can soon build compelling video assets all in one place with the integration of Gemini Omni, our new multimodal model. When your creative is ready, test your assets with 1-Click A/B Testing to find what performs best based on your goals.

Asset Studio is everything you need to go from idea to ad, all in one place. These new features are rolling out globally in English this summer.