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Buttondown's blog

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Bulk notes
Justin Duke · 2025-10-21 · via Buttondown's blog

Bulk add notes to your subscribers

Justin Duke

Justin Duke

October 21, 2025

We've been quietly toiling behind the scenes to change how notes work within Buttondown. Historically, they've existed as a simple scratchpad for your subscribers—a big blob of text that you can edit and tweak however you'd like without any semblance of structure. This is good. Worse is better, as they say. But such a lackadaisical approach to note-taking does have its drawbacks and limitations. It's hard to know when or who is behind a note, for instance. It's hard to recover notes that you've deleted. And so we've been quietly architecting a better note-taking system in which notes are less like sticky notes and more like index cards. You create them once at a point in time and apply them to a subscriber. This looks like what you see below:

This is a more power user-ish way to do notes, obviously, which is why we have absolutely no plans to ever get rid of the classic freeform method. But this method does afford us the ability to do some nicer long-standing things, such as the ability to bulk add notes to a wide swath of subscribers:

This is great for keeping track of things without tabbing into a dozen subscribers at once: we've already seen folks use it as a way to bookmark who has a given coupon or manually track offline events such as registrations or purchases.